Forum Moderators: martinibuster
Me, I'm all for it from both sides (AdWords and AdSense)
The problem is that YOUR DEFINITION of a good advertiser may not coincide with GOOGLE'S DEFINITION.
and this may really cause a lot of pain and anger as it has already caused on the adwords SEARCH side.
If they weed out MFA's / Free Ringtones ..well excellent..and good for them and the publishers.. But if MFA get around the QS algo and get them selves categorized 'as High QS' then publishers are in trouble , becuase they may be the only ones showing or available in the inventory. There is nothing to suggest MFA's will not get around this algo change.. It is the genuine low QS advertisers who maybe actually good for your site who may get knocked out. It is the the 'Cockroaches' who survive a nuclear war and then they RULE.
So I am worried..
My earnest Request to Google : Donot knock off the advertisers who are actually selling something or a service... Take due care before you sweep away.....everything... and leave only ebay etc who have the best 'QS' on the SEARCH side for the CONTENT also.
It affects the publishers website if the MFA is trying to purchase traffic off the content network.
I know many MFA / Arbitragers and very few "buy" traffic from adwords. They are buying traffic from 3rd and 2nd tier engines where all the clicks are dirt cheap.
It may affect a few, but it will be a very few.
If Google wanted to clean up scraper/MFA sites - it would just enforce its own Adsense TOS:
No Google ad may be placed on any non-content-based pages.[google.com...]
No Google ad or Google search box may be displayed on any domain parking websites, pop-ups, pop-unders, or in any email.
No Google ad may be placed on pages published specifically for the purpose of showing ads, whether or not the page content is relevant.
The SEARCH side is proof enough for me.
For my sectors .. ebay/bestsites/freestuff dominates the PPC area.
The big MFAs got around the search QS, they will surely beat the content QS.
This is a money grab for google using this black box as a disguise.
Some of the dumber MFAs may get booted, but they aren't going anywhere.
:)
Have I got it wrong or am I missing something.
QS for CONTENT has nothing to do with publisher site quality.
QS for CONTENT will only affect adWords advertisers directly. Those adWords advertisers who have poor 'QS' will have to pay more or stop advertising.
Many or few ( who knows) advertisers will get knocked off. No. of advertisers will go down and this may reduce inventory for adSense Publishers.
AdSense publishers may have to compete strongly for existing inventory. Google may allot high paying ads to sites with high CTR to maximise revenue. MFA may grab most of the good ads.. Genuine publishers may be left with crap again...
I sincerely hope, this does not come true.. and I hope Google gets it right.
I think publishers are jumping in joy for no real raeson. It is the advertisers who are going to suffer the pain or maybe get benefitted....Who knows.. Let us see.
Im willing to bet there arent enough genuine advertisers on the content or search network to fill a large number of niche subjects asking for ads to be placed.
So we see google filling in the gaps by matching more general ads to those places which only likely serves to drop real conversion for publishers and advertisers. Basically the job for Google is where the best balance lays. In an ideal world the publisher could say the minimum EPC they would accept but then a huge amount of sites wouldnt have any ads.
The only problem I see is that if MFA's may put their ads page a little deeper - of course if this happens the MFA's will definitely take a hit on their earnings. It's also possible that Google will be checking if the landing page has adsense on it and if the user clicks out though them - those clicks may get reduced earning. In effect people who run adwords to profit from adsense on the first page may take a hit.
This is a $ grab and nothing else.
Thats NOT what appears to be happening. The good sites (mine and lots of other ones) are seeing income and ppc rising hugely. Many others with less good/useful/thinner content sites are seeing big income drops.
gOOGLE seem to finally be rewarding really good content and conversion by publishers. So its not equal pay for all anymore and only the top content sites are seeing increases. The rest(majority?) are seeing the opposite for around 6 weeks now and even longer for some. Payout no longer seems the same for all.
This is not smartpricing but preferential treatment by algo for real good and genuine sites that people and advertisers want.
And it means that cobbled together content, crappy sites with 10,000 pages and mfas/scraper will all earn less per click until its no longer profitable. And thats how it should be so as to attract good advertisers to the content network and prevent the growth of arbitrage. They also seem to pay more for search traffic (or less for bought traffic?) now as well...
More than ever content matters. Not number of pages, not site design, not bought traffic.
[edited by: Genuine1 at 6:26 pm (utc) on Nov. 7, 2006]
Well they pay me 3 to 4k a month and still rising steadily. And many other other real and decent valuable sites more and more over time. So who do you think may be right?
They will keep making it harder and harder for mfas until they cannot get round it as you put it. Google already stated their desire to stop the arbitrage rot.
[edited by: Genuine1 at 6:34 pm (utc) on Nov. 7, 2006]
Where are you getting your information? What you are descibing has zero to do with the information Google has released. What you are describing is smartpricing and nothing else. The way Google has described QS for Adwords is saying just the opposite of what you are saying.
Guess which group is seeing a rising EPC and in some cases click trhough?
Guess which group is seeing huge income / epc drops?
This has been happening to a degree for some time but over the last 6 weeks seems to have accelerated.
This isnt smartpricing, thats another algo based on conversion rates or predicted conversion. Its seemingly based on the pages quality. So as to make crappy sites or mfas uneconomical and reward the genuinely good sites that people and advertisers want. At least thats how it seems.
Over my bunch of sites for eg my income has risen from 2.8 to 3.8k over the last 6 weeks. Epc up, click through up, less mfas visible, etc. And its not on one site but a bunch of 12 to 15 depending how you define site... My EPC has risen overall for three years slowly but in the last 6 weeks its gone up hugely. Likewise reports on here are income falling, income dropped by 75 percent, etc etc. Mainly these are the types of sites I mention. Those that are seeing rises are "real" sites. Not always though, algos are never perfect!
[edited by: Genuine1 at 7:28 pm (utc) on Nov. 7, 2006]
It sounds like what you are describing is Google tweaking the smartpricing algo, which I am sure they are constantly doing.
The fact Google mentioned the word content in their news release is confusing people I think.
[edited by: JeremyL at 7:39 pm (utc) on Nov. 7, 2006]
WINNER!
[edited by: jatar_k at 3:25 pm (utc) on Nov. 8, 2006]
My income has dropped 75% but I'm still bringing in twice what you are on one little crappy site.
na nah ne nah na
Do you ever wonder how much you'd make if you knew what you were doing?
ahhh now i feel better.
ps. no offense intended :)
Of course many sites that advertise and are "quality sites" still do not pay much per click - if fact the best quality sites may not need to! Also, with the low QS ads gone, the good QS ads may be spread thinner - there may not be sufficient well paying ads available to fill all the gaps left when the low QS ads are gone.
So it does not necessarily follow that a content QS algoritm will improve publishers' advertising income or EPC. But is should improve the surfers' experience.
@GENUINE1: WOW... a whole 3-4k a month... that's my monthly lunch bill.
OK hdpt00, time to put you on a diet ;)
I have other bigger better non internet related incomes.
I have done nothing to my sites for many (7?) years. I have no advertising bill, I have no work other than checking my stats, I dont even use paid hosting! Thats 4k a month for doing nothing in three years... And no outgoings.
If I wanted to I could easily have improved on that during the 3+ adsense years but I am just too lazy! It keeps rising anyway without me touching a thing.
[edited by: Genuine1 at 8:22 pm (utc) on Nov. 7, 2006]
Err it is if you choose to use their advertising system!
And if you want their search traffic...
And you dont really get any choice!
[edited by: Genuine1 at 8:23 pm (utc) on Nov. 7, 2006]
And it appears google starting to get on their case with the quality score/smartpricing/god knows what in future doesent it!
[edited by: Genuine1 at 8:42 pm (utc) on Nov. 7, 2006]
The more quality seen in the ads then Google may, just may mind you, use the ad matching ability to place them on better sites with lots of content.
Thanks Google! :)
Ann
Lets hope they step it up!
