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4th of July Weekend 2006

Are there Fireworks in your AdSense Stats?

         

martinibuster

9:38 pm on Jun 30, 2006 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



Or is it fizzling like a wet sparkler?

This is going to be a long weekend in the United States folks, so put your seatbelts on. The weekend starts Friday as many leave early from work, or don't show up at all. It ends on Tuesday evening when the final rocket's red glare is but an ash falling gently to the ground as people drive away in their minivans.

That's five days of misery for some, five days of up and down for others. Misery loves company so we're all here for you. :)

Share what you got!

david_uk

6:01 am on Jul 2, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Friday sucked big time, but Saturday was actually better than I've had the last month or so. I think that's more likely to be down to a change in layout on one of the pages though.

Powdork

6:52 am on Jul 2, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Once again, removing the low performing pages has had a positive effect on total income.
Actually, that's not necessarily true. I removed adsense from the poor performing pages (fireworks and beaches). I had a jump in total revenue, a good day actually. The two may, or may not be related.

bbd2000

8:22 am on Jul 2, 2006 (gmt 0)

10+ Year Member



Traffic down 50% since Thursday

Income down 75% since Thursday

Will July 5th ever get here?

OptiRex

12:46 pm on Jul 2, 2006 (gmt 0)



Will July 5th ever get here?

Very soon after midnight on July 4th:-)

I'm using my time to do system back-ups, checks, overall maintenance etc because it's uncomfortably hot outside...and that's in the UK!

BillyS

1:09 pm on Jul 2, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>>I'm using my time to do system back-ups, checks, overall maintenance etc

That's my approach too. Someone might as well be using the server. I don't expect traffic to pick up again until Wednesday.

Car_Guy

5:23 am on Jul 3, 2006 (gmt 0)

10+ Year Member



On Saturday my AdSense ads tied my best day ever, and now on Sunday, with two hours left to go, they have set a new record.

It's only been a month now that I've been using AdSense on my site, but I have learned:

You have to make the ads easy for visitors to see.

You have to filter out the junk ads so the ads that appear are on-topic and interesting.

You have to make it easy for people to find your pages in the first place.

You have to provide content (and overall design and navigation) that provides a positive experience for your visitors, so they will come back and tell other people about it.

kartiksh

5:32 am on Jul 3, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Looks like a sizzler... holidays always do well for me.

Exactly opposite hence worst, i can say worst in a year

Happy Independence day to all US WW members and you too! (By the way when are you planning to signup, just want to read this? common be a part of community its years now you are reading and haven’t signed up)

martinibuster

6:30 pm on Jul 3, 2006 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



And the carnage continues?

europeforvisitors

6:49 pm on Jul 3, 2006 (gmt 0)



My site's traffic on Sunday was nearly equal to its average Sunday traffic in June, and today is looking strong. My hypothesis: As the World Cup field gets smaller, European readers have less to distract them, so they're making up for a Fourth of July Weekend exodus by Americans.

Another observation: My affiliate bookings are down more than AdSense revenues are this weekend, which suggests that people are more likely to look than book amid the distractions of World Cup games and fireworks.

ken_b

7:10 pm on Jul 3, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



And the carnage continues?

What carnage? A handful of publishers dealing with lower numbers on a long holiday weekend is not carnage, or anything even remotely related to it.

For myself, the holiday isn't over yet of course, but so far the income numbers would make me very happy on any day, and that's with traffic being down about 10% or so.

jatar_k

7:12 pm on Jul 3, 2006 (gmt 0)

WebmasterWorld Administrator 10+ Year Member



it's carnage for those involved

if it isn't so for you then that is a good thing, that doesn't make it any less disturbing for those that get hit hard

ken_b

7:20 pm on Jul 3, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



No, it's not carnage, at least we can't justifiably call it that at this time.

It's a long holiday weekend. For as long as this forum has been around we've seen similar threads on probably every long holiday weekend. I'd guess that most of them are follwed by "Traffic and Income Back Up" threads in the days immediately following the holiday.

That numbers might drop for some publishers on a long holiday weekend should be no surprize to anyone.

It might well be stressful for new publishers who haven't had a chance to experience all the ups and downs of Adsense yet.

Hyping it as carnage does nothing to help those publishers learn how to deal the ups and downs that are an integral part of using Adsense as a source of income.

If a publishers income and or traffic is still down next Friday, then there may be something to be concerned about.

jatar_k

7:22 pm on Jul 3, 2006 (gmt 0)

WebmasterWorld Administrator 10+ Year Member



>> Hyping it as carnage

hehe, I think it was a tongue in cheek comment, I guess martini forgot to add one of these ;)

jhood

7:49 pm on Jul 3, 2006 (gmt 0)

10+ Year Member



Years of looking at stats have caused me to change forever my opinion of those dedicated souls who labor in the vineyards of the U.S. government, especially those in the Washington, DC, area, where I have the misfortune to reside. Any federal holiday causes a major fall-off in visits to any and all of the sites I'm involved with.

Now, one could argue that it's not just federal workers who take federal holidays off but I have noted the effect holds true even for such phenomena as late openings of D.C.-area federal offices because of snow or other natural pests.

Tourists surveying the marble palaces along Constitution Avenue are sometimes heard to marvel at just what it is all those federal workers do all day. Thanks to the miracle of server stats, we now know the answer -- they don't just sit arond gossiping and drinking coffee, they also spend a good part of their day surfing the Web. Your tax dollars at work.

icedowl

8:42 pm on Jul 3, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Fireworks in my stats? Perhaps. CTR appears to have doubled today, though the truth of that won't really be known until the day has finished. Tomorrow will likely be dismal as the folks will have family gatherings for backyard barbecues and trips to go see fireworks.

Scurramunga

9:20 pm on Jul 3, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I am seeing positive changes here today.

My traffic stats have started to bounce back and although it's early morning here in Australia, my revenue so far is more than double the figure I saw at day's close uesterday. CTR and ecpm are a little below average, however I would have expected this during the 4th July U.S. piblic holiday.

BigDave

9:27 pm on Jul 3, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Carnage? Not hardly.

It is a holiday. It is on your calendar. You know that it is coming. It isn't even a recent addition, this one had been around and celebrated for an awful long time.

And what are you doing worrying about any particular day's (week's/month's) income and calling it carnage? Hell, Google doesn't even pay you any more often than monthly anyway.

If you are not able to handle traffic dropping for 6 months, much less 4 days, then you really should get a steady job elsewhere. This is a business of ups and downs. Sorry to break this to you, but you don't only get the ups.

bobothecat

10:08 pm on Jul 3, 2006 (gmt 0)



If you are not able to handle traffic dropping for 6 months, much less 4 days, then you really should get a steady job elsewhere. This is a business of ups and downs. Sorry to break this to you, but you don't only get the ups.

Agree... and you should learn how to monetize from holidays... otherwise... no soup for you. ;)

Excuse me while I get back on the gravy train.

Scurramunga

11:06 pm on Jul 3, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



It is a holiday. It is on your calendar. You know that it is coming.

I think that the revenue fall over the last few days were probably worse than one would expect over other public holidays because of an extra-ordinary combination of factors:

1.Usual end of the month revenue drop, plus
2.In many cases - signficant SERP fluctuactions that saw many web masters complain of lower rankings and missing page listings.
3.Middle of summer and all the seasonal changes this brings to internet traffic. As a compounding consequence ot this: reduced advertiser demand.
4. 4th July Public holiday falls on a Tuesday making this an extra long weekend break that would motivate many people to catch up with their recreational and social lives, or engage in outdoor activites.

wmuser

11:46 pm on Jul 3, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I guess my earnings will drop over the weekend

martinibuster

6:21 am on Jul 4, 2006 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



4th July Public holiday falls on a Tuesday making this an extra long weekend...

That is precisely what makes this weekend so special. And when I say special, I don't mean special like a box of chocolates.

It's not that for some people it's been a massive revenue crash on an apocalyptic scale the likes of which man has not seen since perhaps the economic collapse set in motion by The Plague.

Nay!
:) Y

What makes this weekend so gruesome (for some people) is that the carnage went on for four gut wrenching days. Except for those lucky enough to have a 4th of July themed website (hehe), it's not over yet. So fasten your seat belts boys and girls. We have one more day through the meat grinder.

;)

OptiRex

10:20 am on Jul 4, 2006 (gmt 0)



Strangely enough my 3rd July earnings were completely "normal" apart from one core site's EPC that was much lower than usual however this, as we know, happens occasionally as explained in 21_blue's excellent Golden Gate post which I will link here for any new users wondering about earning's variations:

[webmasterworld.com...]

I just wonder what today will bring?

DXL

9:43 pm on Jul 4, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Below average so far today, but yesterday (July 3rd) was one of my top 3 days ever.

crick

10:31 pm on Jul 4, 2006 (gmt 0)

10+ Year Member



Traffic down about 30% today. Most of my traffic comes from the US.

yummybanas

10:50 pm on Jul 4, 2006 (gmt 0)

10+ Year Member



I think I'm having the worst day ever. I'll go to bed early tonight.

harpoon

10:56 pm on Jul 4, 2006 (gmt 0)

10+ Year Member



Today is average so far but yesterday was a hot day to my surprise.

Play_Bach

11:29 pm on Jul 4, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Best day since April 29. Nice!

Tearabite

3:43 am on Jul 5, 2006 (gmt 0)

10+ Year Member



Saturday was horrid.. Sunday was bad.. Monday was 'normal'.
Today (july 4) is very, very bad..

I know that, this too shall pass..

hasimsg

5:00 am on Jul 5, 2006 (gmt 0)

10+ Year Member



Is it possible that a lot of Google advertisers jump to others (Yahoo Ads, MSN, etc.)?

It means lesser ads for lots of Google publishers.

Just a thought...

Scurramunga

5:59 am on Jul 5, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Is it possible that a lot of Google advertisers jump to others (Yahoo Ads, MSN, etc.)?

My guess is that advertisers cut back during their quiet times which in turn become our quiet time.

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