Forum Moderators: martinibuster
Just over 10 cents per 1,000 impressions. And that's gross CPM.
Why? Supply (too many impressions) and demand (too little interest from advertisers, including search companies like Google who feel that MySpace users are "not the best prospects for most marketing because they use MySpace for socializing, not buying").
Source:
[nytimes.com...]
Moral: It isn't just the amount of traffic, but also the quality of traffic that determines what an impression or click is worth.
if you stop all hotlinking, i'm thinking that it will affect search engine rankings for pictures, which can be a decent source of traffic.
"Because its supply of pages so greatly outstrips demand from advertisers, it has offered deep discounts." ...as the article clearly states.
it's more akin to the lousy ctr that comes with putting adsense on forums... the only thing we can learn here is that contextual ads are simply not right for every situation.
"Because its supply of pages so greatly outstrips demand from advertisers, it has offered deep discounts." ...as the article clearly states.
And why do you think its supply of pages so greatly outstrips demand from advertisers? Probably because, to use the NEW YORK TIMES reporter's words, MySpace users are "not the best prospects for most marketing because they use MySpace for socializing, not buying."
If you disagree and can make a convincing case to the contrary, there's a job waiting for you in advertising sales at MySpace.com. :-)
your "probably because" is not factual information, and it's certainly not relevant to adsense.
"What MySpace means for Marketers:
As you can imagine, many marketers have stepped up to try and harness this tangle of human relationships for the purposes of brand building and lead generation. They're mostly in the entertainment vertical, but other sectors abound: book publishers, automakers, cause marketers, even CPGs."
clickz dot com /features/article.php/3565776
As you can imagine, many marketers have stepped up to try and harness this tangle of human relationships for the purposes of brand building and lead generation.
Yes, and according to the NEW YORK TIMES, they're paying an average CPM of 10 cents. That's the bottom line. Audience quality counts, whether you're a contextual advertiser, an AdSense site-targeted CPM advertiser, or an advertiser who's trying to build brand awareness with display ads.
that's NOT what the NEW YORK TIMES article blamed it on: "Because its supply of pages so greatly outstrips demand from advertisers, it has offered deep discounts." were the exact words of the article.
you are still "probably because"ing it, lol... and you have failed to address the strong parallel between adsense on forums, and adsense on myspace.
the simple fact is, adsense is not right for every application, period.
i think that i see what your problem is, efv... you just don't have a grasp of how big myspace really is... look at the stats, and you'll see another reason why the supply of pages exceeds the advertising demand:
"MySpace has continued to grow since the acquisition. It had 37.3 million unique visitors during the month of February, according to comScore. It logged 23.5 billion page views, making it the second-most trafficked site after Yahoo, which had 30 billion. MSN was No. 3, with 18 billion, and Google was No. 6, with 7.7 billion."
businessweek dot com/technology/content/mar2006/tc20060327_215976.htm
Not sure if my maths is right but I suspect myspace is making in excess of $1,200,000 per month , from that point they only need to increase the CPM by 5 cents to make a further $600,000 per month so still sounds like good business model as I am sure are no shortage of takers anywhere below 20 cents per thousand impressions who would accept that for branding at that age group would still be worth it.
I could even see a quite staid sector like banking looking at as a good long term branding opportunity .
I am unsure what the percentage of under 15 would be as they would be poor prospects for short or long term branding but 16 and up would seem like a business opportunity for many at those figures.
just my 2 cents
steve
I could even see a quite staid sector like banking looking at as a good long term branding opportunity.
Sure, if the CPM is low enough (as it is, if we're to believe the NY TIMES story). In that respect, it's no different from advertising in offline media.
good luck convincing efv of that ;-)
a classic example of long-term branding is food ads on tv that are aimed at kids... once they convince mom to start buying it, they will be customers for years... depending on the product, of course, there is no age limit on long-term branding.
that's why myspace is such a killer advertising opportunity.
