Forum Moderators: martinibuster
Just over 10 cents per 1,000 impressions. And that's gross CPM.
Why? Supply (too many impressions) and demand (too little interest from advertisers, including search companies like Google who feel that MySpace users are "not the best prospects for most marketing because they use MySpace for socializing, not buying").
Source:
[nytimes.com...]
Moral: It isn't just the amount of traffic, but also the quality of traffic that determines what an impression or click is worth.
I'll go lowball CPM them right now!
Just kidding.
If you watch someone else in a myspace session they might view 100 pages in 5 minutes never once noticing advertisements are on the page. Buying(and thinking in general) is the last thing on their mind.
Most of them are 22-30
Some of us actually make a living from myspace *wink*
If anyone out there wants to become a multi-millionaire - there's your opportunity (you could also lose a few million if you get it wrong). Imagine, you have an opportunity to appear in peoples diaries, to appear on their friends page, their favourite bands pages, the pages that people have constructed to project themselves to the world...
Even now, if you were manager of a really good unknown band, by employing a few people to work on MySpace you could probably make them into Superstars - beats the years of touring in a van. Pre-requisite there, is the "really good" bit.
i've split the page off into two specific sub-categories, and so far THOSE two highly ad-targeted pages are doing pretty well - but the conent is not directly related to myspace.
As soon as there is no age pay barrier [enforced by credit or debit cards or accounts] anymore, I expect this site to do better.
One day the web will have hopefully aged enough to also access the pocketmoney market.
600 referrals from MySpace in a single day, but I didn't have time to figure out what they were. (Probably inline links to pictures that kids were stealing for use in their profiles.)
EFV,
that was exactly what I was thinking when I read the original post. I use those pictures to advertise my site to this target group by super-imposing my domain in big letters over the respective photos. :-) Why waste such a marketing opportunity?
[edited by: Play_Bach at 1:45 pm (utc) on April 27, 2006]
Hey maybe you can become an affiliate Jackass?
thanks for the news link, but i'd suggest that you go back and re-read the article, before jumping to any conclusions:
"Because its supply of pages so greatly outstrips demand from advertisers, it has offered deep discounts."
where do you read "quality of traffic" into that?
in your defense, the age demographic that myspace is based on is probably the worst-case scenario for a program like adsense... those kids are very 'net savvy.
WebmasterWorld ought to have a forum dedicated to monitizing myspace traffic :-)
Kind of amazing that Google and Yahoo passed, given that they only pay per click in any case. Reminds me of the frequent discussions here about whether it's better to remove AdSense altogether from low-CTR or low-conversion pages.
Kind of amazing that Google and Yahoo passed, given that they only pay per click in any case. Reminds me of the frequent discussions here about whether it's better to remove AdSense altogether from low-CTR or low-conversion pages.
They probably figured (not without reason) that conversion rates would be abysmal, and that advertisers would be extremely unhappy if their budgets were sucked up by MySpace clicks.
EFV,
This is a bit off topic but you weant to keep an eye on that. This year I have seen an exponential rise in hosting bandwidth being used up by myspacers hotliinking to my images. I've used HTaccess techniques to prevent image hotlinking. If anyone tries it now the image they hot link to gets substitued for an eyecatching ad for my site.
If anyone tries it now the image they hot link to gets substitued for an eyecatching ad for my site.
If you wait that bit longer and have tenthousands of them doing that, your ad space will be even bigger. ;)
this issue is about what myspace is charging for their advertising, as i clearly pointed out in the quote... search networks do NOT dictate what myspace can charge for it's own advertising, so your conclusions are incorrect.
myspace is a full-on destination of gigantic proportions, so it has little need for search networks... if you followed the ad business closely, you'd know that many hysterical articles have been written about myspace being some sort of a hangout for pervs, which has scared many premium advertisers away.
that is not relevant to the search engines... because of it's huge traffic base, and it's highly targeted and very desireable demographic, myspace does not need google or ypn to generate ad revenue... what it needs is a fix for it's reputation, lol, which is why they have hired some key personnel specifically to address that issue.
trying to make the myspace situation relevant to adsense is not logical... it's a unique situation... beyond that, try to understand the function of "branding" in the advertising world... there is a lot more to advertising than contextual ads.
trying to make the myspace situation relevant to adsense is not logical... it's a unique situation... beyond that, try to understand the function of "branding" in the advertising world... there is a lot more to advertising than contextual ads.
I'm quite aware of the different between branding and direct-response advertising. But the fact remains that MySpace is averaging a 10-cent CPM from all of its advertisers.
Also, audience quality matters for branding purposes, too. If that weren't the case, all magazines, newspapers, TV networks, radio stations, etc. would be charging the same CPMs.
