Forum Moderators: martinibuster
The YPN will be soon available in front of our eyes, so what is your SmartStrategy in 2006 as a SmartPublisher?
Google introduced SmartPricing to make themselve more smart,
Google introduced Smart Pricing to make the content network more attractive to advertisers.
Yes, that is the "expected" effect. but various depending on how well Google is implementing it. In any case, it make everyone smart, in particular, publishers.
I don't think Yahoo is going to implement something like "SmartPricing" in very short term, they would discount their bids share instead of discount the publisher's earning.
Their top priority ambition is to enlarge both the advertisers and pubishers (well, not scrappers) base.
Their top priority ambition is to enlarge both the advertisers and pubishers (well, not scrappers) base.
I hope their top priority is to speed up/improve ad targeting.
Knowing AdSense offers almost instant accurate targeting, my patience with YPN is wearing thin. Hey, that rhymes. I'm a poet and didn't know it.
FarmBoy
Good converting sites have also a good EPC.
AdSense has far more different ads, making a better targeting for each small niche possible.
The reported higher EPC at YPN seems to melt away.
I have for 2006 a long list of fairs and interesting projects to visit for photos and information to create new content.
This was my successfull strategy from 2005 and this will be even expanded in 2006
The technical advantages could not help Google to lead that far once Yahoo stepped in seriously, Yahoo will go with their unique features and tools as time goes.
Yahoo will also pay a better bids share to publishers to compensate the relatively weakness in effectiveness of their contextual sense/ ads distribution alogthom in the forthcoming future. I will be very disappointed if Yahoo is looking for quick dollars, or they are not possible to take off and taste the real cake.
That is not a win or nothing game, each publisher will have an optimal assignment for their ads slots for both Google and Yahoo.
Have a nice year, be smart.
Yahoo will also pay a better bids share to publishers to compensate the relatively weakness in effectiveness of their contextual sense/ ads distribution alogthom in the forthcoming future.
It's already a matter of public record that Google pays an average of 70% to its AdSense revenue partners, and I doubt if Yahoo can exceed that for any length of time without hearing angry rumblings from Wall Street.
Also, the publishers who are most likely to try YPN are those who don't do well with Google AdSense or who have been thrown out of the AdSense network. Some successful AdSense publishers may be willing to try YPN as a "second source," but Yahoo won't find it easy to wean them away from Google altogether (especially when YPN introduces its own answer to smart pricing, which will need to happen if YPN expects to lure advertisers away from Google).
In the case with Yahoo, I believe they (ok they are Yahoo) are smart enough to:
1. not taking those negatives that has been already proven by Google.
2. ask themselve "Why advertisers and publishers should join YPN"?
Lets see how its going ... :)
It's already a matter of public record that Google pays an average of 70% to its AdSense revenue partners...
I recall an article right after Google went public (and the 70% figure seemed to surface) that quoted a Google source saying that 70% of the Adsense program went for something like "Administrative Costs." That might cover a lot of ground, other than simply publisher share. Does anyone have a good source for Google/publisher split?
120x90 AdLink
300x250
The Ad Link brings nearly 50% of the clicks.
So when Yahoo does not have the AdLink technic,
a small ad instead of the AdLink would maybe reduce
CTR by 30 to 40%.
I think this can not be compensated by higher EPC.
Does anyone have a good source for Google/publisher split?
Google's quarterly earnings reports.
Knowing AdSense offers almost instant accurate targeting, my patience with YPN is wearing thin
My experience exactly. The lady on the phone said I need to be patient in waiting for them to get my pages targeted better. I can't afford that.
AdLinks do make a difference. I was about to switch a small site to Yahoo but put on adlinks (already had tower ads) and my earning shot up to the point where I can't afford to try Yahoo on that site. I thought about doing a temporary switch for about a week to see how Yahoo would do but it could take that week or more for Yahoo to target the pages. They have plenty if ads in my topic so I don't understand the delay. But that could all change as Yahoo improves their system.
I think being a smart publisher in 2006 will involve keeping an eye on all possibilities and trying different strategies as you go as things will constantly change especially now that there is serious competition to AdSense.
Does anyone have a good source for Google/publisher split?Google's quarterly earnings reports.
Hmmmm... not identified in my copy...
[google.com...]
You'll see that revenues generated on Google's partner sites, through AdSense programs, totaled $675 million, while the revenue share earned by those partners was $530 million.
When you do the math, you'll also see that my memory was fuzzy; the percentage of AdSense revenues paid out to publishers was just over 78%, not 70%.
Can Yahoo afford to pay out more than the 78% that Google does? That seems unlikely.
(Note: Some members will object that Google's payout percentage may vary from publisher to publisher, but that's irrelevant to this discussion. What matters is whether Yahoo can afford to exceed Google's overall payout percentage by a significant margin.)
(Note: Some members will object that Google's payout percentage may vary from publisher to publisher, but that's irrelevant to this discussion. What matters is whether Yahoo can afford to exceed Google's overall payout percentage by a significant margin.)
What I'm curious to know is whether or not Yahoo is going to give smaller publishers a larger share than they are getting from AdSense. Because sure, Google gives huge percentages to huge publishers, but not to the little guy. If Yahoo offers larger percentages to the little guy and evens the board a bit (and can improve their targetting) they have a chance to yank a lot of publishers from AdSense.
Larger publishers will always have to make more to be attracted to the program, I understand that, but that's what "select" programs are for.
Knowing AdSense offers almost instant accurate targeting, my patience with YPN is wearing thin.
This is why so few of my sites are using YPN right now as well. They definately need to improve both the speed of their targetting and the accuracy of their targetting.
What I'm curious to know is whether or not Yahoo is going to give smaller publishers a larger share than they are getting from AdSense. Because sure, Google gives huge percentages to huge publishers, but not to the little guy.
What's your basis for that claim? (Maybe you're confusing smart pricing with payout?)
I don't think Yahoo is going to implement something like "SmartPricing" in very short term, they would discount their bids share instead of discount the publisher's earning.
Actually, I think Yahoo will introduce their own form of smartpricing pretty soon (if they haven't already in some form, since several beta testers are reporting lower earnings).
From YPN's comments at the Las Vegas pubcon, they seemed to dislike the "title" smartpricing, but they did say that they would have to figure out a way to account for the varying click values from various qualities of publisher sites to make sure the advertisers were getting their money's worth.
YPN definitely needs an algorithm for a norm to deal with scrappers or poor quality websites, but I doubt they would follow that completely like SP from Google (the SP seems has nothing to do to filter scrappers but only bulit to favorite advertisers at the cost of publishers instead of scrappers) or at least I expected Yahoo would have a better implementation.
What's your basis for that claim? (Maybe you're confusing smart pricing with payout?)
I am aware of a few people (not I) who created some AdWords campaigns and clicked on their own AdSense ads showing up on their own sites to see how much of the bid they would earn. 30% - 45% was the norm.
I am aware of a few people (not I) who created some AdWords campaigns and clicked on their own AdSense ads showing up on their own sites to see how much of the bid they would earn. 30% - 45% was the norm.
30 - 45% of the bid, or of the anmount they were actually charged?
If Smart Pricing, or a lack of competition, reduced the amount charged to less than the amount bid, then the figure paid to the publisher might well still be in the range that EFV mentioned.
Then again, I'm skeptical of anything claimed by someone who admits clicking the ads on their own site.
I admitted nothing of the sort--I've never clicked my own ads. I am aware of some who performed this experiment and it was 30-45% of the actual cost charged them. Maybe they were lying, it was on another forum, but from my own experience it made sense.
I admitted nothing of the sort--I've never clicked my own ads.
I didn' say you did.
You say you are
aware of some who performed this experiment and it
I basically said I wouldn't take their word as being very credible. If you want to believe their claims, that's up to you.
The "Best Assignment" at large for my ads slot is a compromised configuration instead of a monoploy setup. Though it doesn't neccessarily optimized for the highest publisher earnings (that is just a very short team result of boost given by Google as a defensive action) as at the moment , it helps the continous "health growth" of the whole business and take the benefit from the competition in long run.
The Advertiser's "Best Portfolio" at large for their bids is too a compromised configuration.
From a smart publisher point of view (too a smart advertiser), I am glad to see the existence of YPN, glad to see the competion to last and no one die out.
IF YPN gets their targeting problems worked out, I'll keep them on a percentage of my pages even if the performance doesn't match AdSense.
Rather than having one chicken produce all my eggs - I'd rather have two chickens producing eggs even if one of them laid only small eggs.
Continued diversification is my goal for 2006. Not only continuing to distribute my income between showing PPC ads, affiliate programs & selling my own products - but also to diversify within those 3 categories.
FarmBoy
Rather than having one chicken produce all my eggs - I'd rather have two chickens producing eggs even if one of them laid only small eggs.
Why limit yourself to contextual advertising? If you really want to diversify, find other ways to monetize your content (such as banner ads or affiliate sales, which can work very nicely alongside Google or YPN text ads).
You say you are
I suppose if I told you that I knew a guy who drove a Porche, you would assume that I meant I had one?
