Be a Smart Publisher in 2006

[GoldenHammer]

Google introduced SmartPricing to make themselve more smart, it also made publishers become Smart Publisers.

The YPN will be soon available in front of our eyes, so what is your SmartStrategy in 2006 as a SmartPublisher?

[ken_b]

jonathanleger;

You are misunderstanding or misreading my posts.

[jonathanleger]

Ok ken, I reread the post and understand what you meant. My apologies. I did misread it.

[ken_b]

No problem Jonathan

[farmboy]

Why limit yourself to contextual advertising? If you really want to diversify, find other ways to monetize your content (such as banner ads or affiliate sales, which can work very nicely alongside Google or YPN text ads).

There were only 3 short paragraphs in my message #27, you must have stopped reading after the first 2 paragraphs. The third paragraph read:

Continued diversification is my goal for 2006. Not only continuing to distribute my income between showing PPC ads, affiliate programs & selling my own products - but also to diversify within those 3 categories.

FarmBoy

[dvduval]

There are a lot of publishers that created "made for adsense" sites. There really was no easy way for google to manually check all publishers. Introducing smart pricing at least helps solve this problem.

So in answer to the title of the post, being a "smart" publisher will mean creating a site that is attractive to advertisers, not the google spider.

[ken_b]

So in answer to the title of the post, being a "smart" publisher will mean creating a site that is attractive to advertisers, not the google spider.

It isn't an either/or choice.

You need to build a site that is attractive to the search engines and advertizers, as well as being attractive to readers.