336x250 only showing two ads?

[maxgoldie]

For the first time I see only two ads in my 336x250, where there normally should be four. Plus the fonts are almost twice as big as normal.

It looks terrible. Any ideas how to get it to show four ads?

(I have opted out of CPM and "advertise on this site".)

[elsewhen]

i am seeing this as well, and i also agree that it doesn't look as good.

on the other hand, what are you seeing in terms of performance? although i would have expected a drop, earnings seem to be holding up surprisingly well. anyone seeing an impact?

[maxgoldie]

A drop in CTR, but it has just been one day.

I dont know how to counteract this, maybe putting a couple of half banners on top of one another?

I know everytime someone in Google has a bright idea, it costs those of us with good content rich sites money somehow. (and I sure dont have no scraper site)

[jonathanleger]

This is the case with all of my sites as well (most of which have no images anywhere near the ads), and it's cut my CTR in half. I hope they fix this horrible problem soon.

[Frequent]

If you want to see something really goofy check out an adlinks unit with only one link in it. I've been seeing a ton of those on my sites and they look even worse that the regular ad units.

Freq---

[tdotn]

This has been happening for the last few months, and ever since it started, my earnings almost doubled. its a good thing, I think advertisers are paying more for those bigger ads

[Frequent]

tdotn,

This has not been happening for the past few months.

There have been changes to adsense including site targetting and google adspace revenue "optimization" (which this appears to be an extension of) that have a similar effect but this is a very broad change that started yesterday.

In my case I am seeing a huge drop in CTR that is most likely due to this change.

In your case it may be site targetted ads making up the earnings growth. Has you CTR increased or just your CPM?

Of course, every site integration is different and it may in fact be the expanded ads that are working well on your site.

Freq---

[tdotn]

I have 300x250 ads on my site and they have been showing 1, 2 or 4 ads interchangeably for the past few months, when 4 ads are showing, the fonts are smaller, when 1 or 2 ads are showing, the fonts are bigger. This has been happening since August. Before this change, my CRT average 0.7%, after this change, my CRT average 1.1%, and my CPM doubled.

Look here: [adsense.blogspot.com...]

[Atomic]

My CTR and earnings are surprisingly steady. For now. Whatever is going on can't be related to images because I am seeing 1 or 2 ads on sites without images and it's occuring in highly reputable websites.

Could it have to do with the AdSense landing page quality scoring? Could it have to do with advertisers getting wise to the fraud click/low quality traffic explosion in recent weeks? I sure hope so.

[ziajunu]

I see it in my several sites but it increased Page eCPM today.

[21_blue]

I see it on some pages, but the CTR and eCPM has roughly halved for us on those pages. As someone else has pointed out, Google probably introduce ideas like this because, on average they provide a better eCPM, but for some individual sites they will reduce income.

This is probably too much to ask, but it would be good if Google could provide a "control panel" where we could enable/disable all the variations of ads they develop, account-wide or by site, directory or page. That way, we could choose the options that work best for us, and it would thereby increase the average income overall for Google.