Earnings going down

something changed

[heaven33]

50% less "money" comparing with 3 last months. Same traffic, same statistics but less and less earnings. Did you notice the same thing?

[moTi]

maybe some of the downtrend affected should stop chasing clicks at all costs. unhealthy for your conversion. could be that your stats are a bit overheated recently? just a thought..

my trend for the last two months: ctr down, epc up! all in all increased income for me.

[webman]

I've seen a large drop also (about 30% in mid October) and now another 40% the last week (down 70% month over month). I am attributing the mid October drop to SERP fluctuations but it just keeps getting worse and worse.

I'm wondering if I'm seeing a decline from adding a second ad unit to pages. About 3-4 months ago I added a second ad unit and my revenues rose nearly 60%. Now I'm seeing a decline of about the same. Could it be that the extra ad units caused a drop in SERP results that cost the same as the initial revenue increase?

[esllou]

I just compared Nov 1-6 in 2003, 2004 and this year.

2003: 60k impressions, $246
2004: 100k impressions, $256
2005: 37k impressions, $236

my eCPM is way up on previous two years but traffic lost due to Bourbon and other updates. Have worked hard on increasing quality of ads and traffic and has really paid off. Now Jagger looks like it will up my traffic a bit too. If I can hold my eCPM up high, my earnings are going to go up too.

[ann]

server just coming back online. Grand total of 38 dollars for today....ain't life on the web grand?

[ember]

Before Google AdSense, we had limited ways to monetize our content sites, so anything we make now with them makes us happy.

[sezampicika]

Some days, when your earnings go through the roof and other days when they are bellow 5$ you'll see what are we all talking about...

[ann]

yep, but when you lose a few hundred dollars in a day it tends to make one feel slightly ill.

[jhood]

Ann, on a down day you don't really "lose" money you simply make less than you might have otherwise. You only lose money if your fixed costs exceed your revenue.

If you sell your house (that you bought for $200,000) for $500,000 and later find out your neighbor sold his for $600,000, does that mean you "lost" $100,000? No, it means you made $300,000.

We've had a few bad months because our costs have gotten out of control and all ad revenue has been a little weak. Much as I hate to say it, we have actually lost money -- meaning we spent more than we took in. I may have to fire myself.