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It is a Google invention that gives advertisers a discount based on many factors. One being the amount your site converts for advertisers.
Everyone loves it and is perfectly content with it. We embrace Smart Pricing harmoniously whilst singing songs of joy and glee :/
On the AdWords side, where my company's ads run in 2nd or 3rd position and see CTRs as high as 20%, my daily spend is going up, not down.
More for G; less for me.
At least Chitika is going off the hook. At this rate I'll drop AS altogether in a week or so if things don't pick up.
G have also been making changes to AdWords system - the new AdWords tools look to be really good... new tools always shakes thing's up as publishers play around with them.
We had a big drop in eCPM and CTR last few days - what we did was block a few advertisers and eCPM and CTR went back up...
i read that Smart Pricing is calculated weekly... so a big drop after 3 months wouldn't be due to smart pricing? unless it's calculated weekly and every quarter they impliment a bigger slider change.
more likely that publishers are using new tools and that is shaking up the system... will take a little time for G to recalculate the best performing ads and thing's will get back to normal...
50% less "money" comparing with 3 last months. Same traffic, same statistics but less and less earnings. Did you notice the same thing?
Welcome to the Adsense roller coaster!
Adsense / Adwords and Google serps are always jiggling thing about, advertisers budgets and campaigns shift around like nobody's business, publishers statistics & income goes up and down like a tart's knickers.
There are so many factors about adsense / adwords we can't control, so the best way is to hold tight and ride out the bumps.
There are some things you can control:-
Your site's content. Is it added to on a regular basis, are you building links with simliar quality sites and promoting your site?
If the ads are not targetted well, could you be changing the text on your page to improve targetting, or use the targetting tool?
Are your site's banner over-run with made for adsense (MFA) sites? If so, you may consider experimenting with blocking them - despite Google's placement of them, they aren't good payers. They *might* have a reasonable ctr elsewhere on the network, and they *might* be targetting your keywords - hence placement. BUT that doesn't mean they are the best payers - their business model dictates that they can't be.
Perhaps advertisers are getting ready for Christmas campaigns. Maybe some budgets ran out at the end of October.
Keep working on great content and spend less time worrying about small shifts in revenue. Sleep at night :)
but when I read this threat, I feel like at a big accident, where I have recieved only some scratches and some lacerate clothes, while the others are brought away to the intenisve station of the hospital.
My eCPM is compared with October 18% down.
One publisher's "steep" is another publisher's normal, because things always go up and down, and you are bound to have a couple of down days occasionally. Could you define "steep", in particular by reading... [webmasterworld.com...] ...then saying how many standard deviations you are from your average.
Well, it might mean that you have what is called a "skewed distribution". But as most Adsense business is similar, I suspect a more likely explanation is that your earnings are quite low and unreliable. Rather than being a steady stream of income each week, it is little more than like buying a lottery ticket.
If that's the case, a useful strategy to develop your site might be to invest in more content, to build up a lot more traffic. Or if you have a lot of traffic already (thousands of visitors per month as a minimum) then you need to find ways of getting a much higher and more reliable click through for your adverts - eg: by looking at the Google hotspots and experimenting with those.
if this is your only income stream and assuming you put to flight an enourmous amount of users this way, you must have an incredible count of visitors.
let me guess.. to generate about 2000$/day it must be at least 5 million uniques a month?
should i say whow or should i rather.. LOL
There is a lot of disinfo about not putting too many ads in the URL filter; the main criticism being that it will likely reduce the number of availible ads. This may have been true in the past, but now, there is no shortage of advertisers in most niches. Filtering the MFA/scraper ones just makes good sense.
Too bad Google doesnt allow the publisher to filter by keyword as well, *and* give us more feedback/data to help us improve conversions for legitimate advertisers. These two things would go a long way to making things better for all of us, and worse for the parasites in the system.
If you use channels you can see where the eCPM is down - look there and you will usually find irrelevant ads / MFA sites and big brands people have been overexposed to and they no longer click them.
It also depends on how many repeat visitors you get - if you have a high repeat visitor rate then blocking / unblocking ads will shuffle your ads a bit and serve "fresh" more interesting ads that may not yet have had smart pricing applied to them...
something to consider: we run only 1 ad rectangle... if you run more than 1 then your results will probably vary a lot more...