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Google called me today

This after I swtiched to YPN

         

kurtpdx

8:06 pm on Oct 25, 2005 (gmt 0)

10+ Year Member



Got a call from Adsense today, asking me to switch back to their product. I switched to Yahoo in September.

We talked about the number of reasons I'm currently staying with Yahoo (mainly $$$), and what it would take for me to switch back to Adsense (again, $$$).

I also got confirmation of something I had only thought was true. Apparently with Smart Pricing, if you have multiple sites, and one of them performs badly, it will lower your earnings not only for that 1 site, but for all sites in the account.

Anyone else get a call?

elsewhen

11:18 pm on Oct 26, 2005 (gmt 0)

10+ Year Member



google is not as secretive about smart pricing as many of you seem to believe:

[adwords.google.com...]

How smart pricing works
We are constantly analyzing data across our network, and if our data shows that a click is less likely to turn into business results (e.g. online sale, registration, phone call, newsletter sign-up), we may reduce the price you pay for that click. You may notice a reduction in the cost of clicks from content sites.

We take into account many factors such as what keywords or concepts triggered the ad, as well as the type of site on which the ad was served. For example, a click on an ad for digital cameras on a web page about photography tips may be worth less than a click on the same ad appearing next to a review of digital cameras.

warthog

11:32 pm on Oct 26, 2005 (gmt 0)



that dude is so fired

Clark

11:50 pm on Oct 26, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Elsewhen, that's just marketing, not reality. Read the threads about MFAs to get a good clear indication why it isn't true.

janethuggard

11:54 pm on Oct 26, 2005 (gmt 0)

10+ Year Member



"After observing the traffic behavior ON MY WEB SITE(S) for going on 2 years now, Google traffic "convert" much better than traffic from any other search engine (or any other source for that matter)."

This is exactly what I have been saying in various threads. It is a marketing no brainer. If your target market is military surplus, would you advertise in Baby Talk, a magazine for new or expecting parents? No. So, why do you expect all engines to rank your nitch site well. By defition a nitch site will not appeal to all people, off all interests, all income levels, all genders, all ages, around the world. Following the train of thought, if you want smart pricing to work, you have to target your advertising, which includes seo, correctly.

Each engine has a target market, and you have to match the site with the engine that has your market. If you do that, the CTR and ECM is high.

People, you need to spend much more time working your stats. This is basic stuff.

joeduck

12:04 am on Oct 27, 2005 (gmt 0)

10+ Year Member



It Adsenseadvisor reading this thread? Could you clarify if it's wise to remove adsense from low performing sites?

Clark

12:05 am on Oct 27, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Excellent points on the marketing.

alwaysthinking

1:26 am on Oct 27, 2005 (gmt 0)

10+ Year Member



janethuggard - I have NO NEED to change my content, as it isn't FLUFF content like too many people publish. My content "is what it is" technical stuff... There isn't any re-working to do... It was sucked up by all the search engines, and it just so happens that Google traffic provides the best revenue generating traffic for the content that I publish...

And I SURE IN HELL am not going to publish a thousand pages of CRAP that I don't care about, like some people do, in an attempt to increase AdSense revenues. That is the mentality that junks up the Net with useless FLUFF and scraper sites, people trying to make an easy buch churning out crap "for the search engines."

I don't create content for search engines (although I do optimize the content for each of them), I create content for people who are in need of concise, accurate information about a specific tech niche.

Luckily for me. my niche is Tech and Google is the search engine of choice by Techies. EVERYTHING else is just gravy, for my situation. That's why I don't even bother pushing the issue with other search engines, they are inconsequential for my application.

dubnoir

7:42 pm on Oct 27, 2005 (gmt 0)

10+ Year Member



good reading, people! thanks for sharing.

may I present you with the new logo: G$$GLE

wizarddave

8:22 pm on Oct 27, 2005 (gmt 0)



Actually, that should be G$$$$$$gle... :)

bkleinhe

4:40 am on Oct 29, 2005 (gmt 0)

10+ Year Member



Interesting! I have been with adsense for two years now. I have about 45 different sites on my account. Up till 3 months ago I was averaging about $300 per day with these sites. Then I put adsense on my largest site, 2,000,000 impressions per day with a .2% CTR...way way lower than my other sites....for about 14 days it was great, than I noticed something...my earnings from my other sites had dropped drastically...from $300 to $100 per day and they have never came back. Rankings and traffic are all the same.

My big site made about $800 per day for awhile and then got hammered with smart pricing down to $150 per day, in the last 10 days it's back up to $600 per day or so...

I have to believe that that maybe if I switch to YPN for the big site, maybe the remaining 45 sites will get back to their previous earnings?

Think I should test it out? Or am is my thinking incorrect?

Clark

5:47 am on Oct 29, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



The results speak for themselves. And I am kicking myself as I realize how much money has been squandered by such a ridiculous algorithm.

oddsod

8:47 pm on Oct 29, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Google's replied to this topic on the Adsense Blog [adsense.blogspot.com]

I didn't know they cared enough to comment.

....Google doesn't make money from 'smart pricing'....

dataguy

9:36 pm on Oct 29, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



and from the blog:

Keep in mind that like most Google technology, our system for calculating advertiser pricing gets updated regularly. We're constantly improving our ad products to benefit both the publisher and advertiser communities; what benefits one side ultimately benefits the other.

In other words, "Don't leave for YPN until we factor competition from YPN into smart pricing!"

Radejr

9:43 pm on Oct 29, 2005 (gmt 0)

10+ Year Member



I tried YPN, but it didn't do any better for me the ads weren't even close to what my content was. So imma stay with Google till yahoo fixes that and i will try them again.

fearlessrick

12:08 am on Oct 30, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



We're constantly improving our ad products to benefit both the publisher and advertiser communities.

Really? And how is it that the publishers keep complaining? How about the truth, i.e. Google improvesd its ad products to improve their profits as they have a fiduciary responsibility to their shareholders to do so.

We're just so much cannon fodder.

jetteroheller

9:28 am on Oct 30, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



We're constantly improving our ad products to benefit both the publisher and advertiser communities.

Really? And how is it that the publishers keep complaining

Until September 2004, only one add allowed per page.

Febrauary 2005, AdLinks, a major improvement of my income, the most revenues per pixel ad space ever seen.

Something seemed to happen also in July to improve CTR and eCPM. I did at this time no improvement actions, the higher CTR and eCPM was a surprise.

I think without Google's improvements since June 2004, my income would be maybe 50% of my today's income.

deepesh

3:19 pm on Oct 30, 2005 (gmt 0)

10+ Year Member



I would like to add to this thread the fact that many publishers have experienced Adsense earnigs decline after adding chitika.

NoLimits

3:29 pm on Oct 30, 2005 (gmt 0)

10+ Year Member



deepesh - I did myself, but it was the usual earnings decline that I typically see when I "change" things on a page.

Whenever I change too much, it seems like it flips a switch that discounts things for nearly a week.

ashii

4:18 pm on Oct 30, 2005 (gmt 0)

10+ Year Member



Offtopic but Funny.

if you are using Keiro Firewall you can't open above URL
[adsense.blogspot.com...]

I was thinking these Keiro guys are just disabling ads but they are blocking any IRL that contain adsense.

oddsod

4:19 pm on Oct 30, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



many publishers have experienced Adsense earnigs decline after adding chitika.

I have. But that's because I moved a few thousand ad spots from Adsense ads to Chitika ones. :)

In case you're interested it's proving very profitable indeed (hence the site in my profile).

Whenever I change too much, it seems like it flips a switch that discounts things for nearly a week

That's one of the Chitika vs Adsense advantages I cover on my site. It's something that always bugged me with Adsense; I don't want to be afraid to edit my own site.

jetteroheller

8:34 pm on Oct 30, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



I cover on my site

Just visited.

I got on each page a javascript error.

oddsod

9:38 pm on Oct 30, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Seems to be ok with Firefox and IE 6.0 but I can see where the problem could be. I'll check it tomorrow. Thanks for the tip.
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