I do appreciate that google is innovating and trying to combat bad results. Even they admit that they don’t have everything perfect, hence the constant updates. Otherwise, they would not be releasing them every so often, whether it’s the quiet ones or the confirmed ones. I personally believe (and I guess you don’t have to be a genius to arrive at this) – Google is creating this update for many reasons, but one of them is to combat the fake sites out there that are monopolizing over sites that truly are great for users. Just as a bunch of folks here seen over the years, I cannot stress enough how many old expired domain names get bought that once acquired high DA links (100s of edus, .govs, other high DA sites like healthline, etc.) when it was a different organization, and then the new owners just plaster a bunch of useless stuff and easily rank. Google usually catches up to that but it could take months sometimes years, just depending on how clever the website owners are -- and this is happening while other people are creating great content and spending hundreds of thousands of dollars. Is that fair? No. And I think G may see that, but they may not have a solution for it overnight. I am hopeful this Helpful Content Update addresses just that. In addition, the whole concept of parasite SEO is heavily utilized, just people spitting out thin content and posting it on high DA news publications or local news affiliates’ (SFgate, MensJournal, Si, etc.) websites and ranking very quickly. The SERPs have turned into garbage for a lot of critical key phrases.
