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Schema for FAQ section

What to use?

         

Broadway

6:06 pm on Jan 22, 2022 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



I have a website where I'm not currently using any Schema markup at all.

The website is composed of pages that each discusses a separate topic, like "About car tires." or "About car floormats." In terms of Schema classification, I would think each page would be considered an "Article".

Many, but not all, of these pages have a FAQ section. (Meaning, an FAQ section that's included on the page but it only makes up a fraction of the page's full text. These sections are just Questions and Answers, there's no website visitor input. The pages don't take comments.)

I've read an article on the web that seems to suggest that I can use Schema to mark/identify these existing FAQ sections, in hopes of getting Rich Snippets attention from Google.

They seem to think that doing things that way has superior SEO value to having a separate FAQ page. I guess from the standpoint of having a lot more on-page content.

However, the only examples I see use markup that includes:

(JSON I think.) - "@type": "FAQPage",
(Microdata I think.) - html itemscope itemtype=”https://schema.org/FAQPage”

To me, that seems to be a situation where you are declaring a page that is technically an Article (contains much more content than just FAQ) as an FAQ page. And I am unsure about the correctness of doing that and how doing so would affect the SEO value of all of the other content on the page.

Is the advice of the page I've read incorrect and there's no appropriate Schema way to identify the FAQ section separate from the Article itself? Would implementing the advice be detrimental to the SEO value of the page overall (since it would be misclassified)? Thanks.

listentobrett

8:09 am on Mar 5, 2022 (gmt 0)



You can add more than one schema definition to a page (and in fact I believe you are *encouraged* to, if it's appropriate).

So, you can have a schema section for the "Article" section of the page (eg, the long form: "About car tires."), and then, on the same page, also have a schema definition for the FAQs that you have on it.

That way, Google can identify the Article section, as well as the FAQ section, including the individual FAQs for it.

I've actually just been doing a lot of this on my site recently, so it's fresh in my mind :) happy to help further if I can.