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Google Updates and SERP Changes - May 2021

(Part 1 of 2)

         

sk7411

7:44 am on May 1, 2021 (gmt 0)

5+ Year Member Top Contributors Of The Month




System: The following 21 messages were cut out of thread at: https://www.webmasterworld.com/google/5032067.htm [webmasterworld.com] by goodroi - 9:52 am on May 2, 2021 (utc -5)


Here we go again ,

Something started brewing yesterday.

RedBar

3:08 pm on May 22, 2021 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Global site slow'ish today so far however UK sites doing fine.

If the UK sites continue like this I may have to increase their base expectations since there have been only four days this month below average and they were all on a weekend at the beginning of the month.

ichthyous

3:16 pm on May 22, 2021 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



For weeks my home page and many of my main landing pages had dropped like a stone and the traffic was going to my interior pages. Now all of the sudden in the last few days this reversed back to a more normal pattern of home page receiving most hits, followed by my landing pages. It's as if all of my landing pages had a penalty for some time. My ranking is down today, and for some terms I have dropped off completely...I suspect they'll be back tomorrow. Every day something new with Google. The last week was just awful...very low USA / Canada traffic every day.

mzb44

3:23 pm on May 22, 2021 (gmt 0)

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Someone had a theory that the AI is now in charge of the updates and decides on its own who will enjoy a nice run of traffic and who won't every weekend. Interesting theory if you ask me.


I posted this but I'm pretty sure others have as well before.

It's pretty much because this is how ML/AI actually works.

I was involved in a few (non-search) projects that involved machine learning and a crucial part of ML is to let it run its course and not manually interfere with it too frequently.

Basically you tell it you want it to generate these results. The ML algo will then attempt to replicate those results by adjusting different factors on its own and evaluating the results of those changes and then implementing new changes until it gets to a point it generates results that are close to your initial specifications.

But the above involves you letting it do its thing on its own for a while - something that will inevitably mean mistakes and bad results in-between - until you get the result you want. If you interfere too much and too frequently manually then the algo won't really "learn" on its own, so to say. With every manual interference you kind of mess with the learning curve. This is very oversimplified but it gets the point across.

Core updates could be when they do significant manual changes to the algos. It's why they are probably done so infrequently. They have to let it run some time before they can interfere.

The seemingly weird search results and very frequent "updates" in-between could be just the ML algos working and constantly adjusting ranking factors to try and generate the desired results.

ichthyous

3:26 pm on May 22, 2021 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



I looked into other platforms aside semrush, at the moment it doesnt appear to be like a core update.


Forget the core update concept, that's history. It's clear that Google is experimenting with algo changes on a day to day, and even an hourly basis now. The updates are happening in real time, there is no other way to explain why such huge changes in traffic patterns all the time now. I am seeing much wider peaks and valleys in my traffic on an hourly basis, and also swaths of time with hardly any traffic at all in the middle of the day.

Our websites are simply part of a massive experiment, and the goal of the experiment is to prove which results bring in the most revenue for Google, not the best results for the user. If you have a period of good traffic it won't last long before things get shaken up, but awful ranking also has a shot at improving more quickly too I would assume (unless there is a penalty). I theorize that this is happening in full force in the USA Serps, and will be rolled out globally soon enough. That is AI in control of learning how to maximize Google's profit.

mzb44

3:33 pm on May 22, 2021 (gmt 0)

5+ Year Member Top Contributors Of The Month



The updates are happening in real time, there is no other way to explain why such huge changes in traffic patterns all the time now.


Yeah, this definitely has to be pure machine learning now and the ML algos adjusting factors on the fly trying to learn to get to a specific desired outcome initially input by engineers.

I sincerely doubt human engineers would be able to release new updates on an almost daily basis and also accurately test and evaluate these changes in near real-time.

For sure we're seeing the ML algos in action, working non-stop and adjusting factors all the time, trying to figure out ways to get to a specified desired outcome.

samwest

3:41 pm on May 22, 2021 (gmt 0)

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Core vitals appear to be suddenly killing my traffic and sales. Guess who the biggest offender is on GTmetrix? Yup, Googletagmanager . com WTH is that?

RedBar

4:17 pm on May 22, 2021 (gmt 0)

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@samwest
Around since 2012
Google Tag Manager
[tagmanager.google.com...]
Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

KaseyM

4:20 pm on May 22, 2021 (gmt 0)

10+ Year Member Top Contributors Of The Month



@ichthyous

Such a good point.

There's pros and cons to this new method though. For one, it's hard to adjust to changes as there's often no clearcut winners or losers day to day. On the other hand, at least you can have a chance of going back up if you've been knocked quickly. Used to be you'd have to wait for a big cycle change to see recovery.

System

5:06 pm on May 22, 2021 (gmt 0)

redhat



The following 12 messages were cut out to new thread by brett_tabke. New thread at: google/5037667.htm [webmasterworld.com]
1:17 pm on May 23, 2021 (cst -5)
This 339 message thread spans 12 pages: 339