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joined:Sept 25, 2017
Yesterday i read an article about booking.com and that they approx. spend about 1.3 billion EUR the last quater for google ads.
Anyone any doubts why current serps are dominated by this large companies?
in german we say: you don´t bite the hand that feeds you.
One of my sites keeps getting "content too wide for the screen"
@Cyril, easy to explain.
Booking has allready bought the top position because ads are above organics.. If g fills spot 1-5 with booking.com then there are less choices and users will click on other ads on the right side.
And i guess 7 of 10 users will Click on booking ad first and as they see organics are crowded with booking they click as second choice on an other ad.
G did reduce the number of sites in organics since years and will continue to do so. For very popular queries with high PPC domain crowding is very high.
I see this in my niche. As soon something is popular g fills serps with amazon results and PPC is going up.
It the same that amazon does with their resellers. As soon as they see that some item sells well, they are going to sell it too.
joined:May 25, 2018
joined:Aug 6, 2018
Correct me if I'm wrong, but I thought Google's priority was user experience? Don't they say that all the time? How is nine results for the same site a good user experience? Oh wait...
joined:Jan 18, 2018
Oh wow, I just did a search and the first 9 results were for booking.com, where’s the variety?
[edited by: Some_Bloke at 9:10 pm (utc) on Nov 12, 2018]