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[edited by: Robert_Charlton at 10:42 pm (utc) on Oct 1, 2017]
[edit reason] Splitting off from September thread [/edit]
the concept of "the keyword" is dead or dying.The issue I have is grasping what is replacing it.
I believe that over the past few years (2 or 3) that there has been a paradigm shift in Google's rankings, the concept of "the keyword" is dead or dying.The issue I have is grasping what is replacing it.
Yes I agree now I have gone https with car crash results. The http is ahead of me now, Ive lost 30% of traffic, I put in "keyword and keyword" which is the title of my page and I am number 4. No-one has my keyword in their title and some obscure results are displayed ahead of me, plus one http.
...but the concept of longtail keywords is being killed off.
I don't know how you interpret the "longtail" keyword, if you mean a long search phrase that may be one thing, but if you mean a search terms that appears in the long tail of distribution, in English, terms that occur infrequently,then I can assure you the long tail is alive and well. My site targets the long tail and I have seen significant traffic growth over the past year.
In regards to long search phrase, these types phrase would be most subject to NLP interpretation. So if you think that because your site has an exact match in its content to long key-phrase, then it would not surprise me in the least that you are unable to rank for that. A long phrase provides a good amount of information on user intent, much more than a simple keyword. It is no stretch to think that Google is matching intent in place of lexically matching words. Again paradigm shift.
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