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they will keep SME's suppressed whilst suckers keep spending on advertising.
joined:July 11, 2017
Even now, today, Google's SERPs still make it worse by domain crowding. That is very tiresome, imho. I have no idea why Google can't fix that.
How does one know "my target market (shoppers) left Google"? Where do you get that metric?
only 15% of shoppers start their search for products in a search engine
Rather ironic that Google Search played such a significant role in the rise of Amazon Shoppping, which in turn is playing such a significant role in the demise of Google Search.
Once Amazon reaches our shores maybe it will be different, but for now it's search engines all the way. I am dreading Amazon coming here...they're on their way.I would think Alibaba would be in Australia by now... bigger than Amazon.
you should take every opportunity you can to ask your new customers how they found you. That will tell you which areas of your marketing are the most cost-effective, and give you early warning signs if any - e.g. Google organics - are starting to fail. You shouldn't need an online survey to tell you where your customers come from, or how your business is doing.
We don't know how the panellists were selected, and while the sample size is large enough to be interesting, it isn't large enough to be representative. Google will have a much larger and more detailed picture, as will Amazon
Second, the report only addresses retail. For service providers - I am one - it has no relevance at all
If you don't already, you should take every opportunity you can to ask your new customers how they found you.
I would think Alibaba would be in Australia by now... bigger than Amazon.
joined:July 23, 2015
The question was not put to you.
There is a lot of information dropped here to make users think that there is nothing wrong and that a lot of amazon shoppers do come out of amazon sites and do a lot of research by clicking a lot of ads before buying. What is the percentage of these amazon shoppers?
7 in 10 say they check another retailer even if they found a product they want on Amazon.
Of that 7 in 10, only 52% said they do this often or always.
9 in 10 say they check Amazon (comparison shop) even if they found a product they want on a retailer's site.
Of that 9 in 10, 78% said they do this often or always.
Either way, being found in Amazon is important since Amazon is frequently visited by shoppers through most purchase cycles.