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moved on from Google because my target market (shoppers) left Google.
Google isn't going to change, they will keep SME's suppressed whilst suckers keep spending on advertising. The only way to evoke change is switch to supporting a Search Engine that supports the many not the few.Yep but that's a lot more difficult than it looks at present. The Google fans will still keep shilling for Google and the the SMEs will still keep getting hammered by Google's "improvements". At this stage it is hard not to be completely cynical about Google and its motivations. There are two more EUC investigations underway and one of them involves Adsense.
On my planet, it's the businesses who to turn a profit from their ads who keep spending on advertising.
If shoppers are leaving Google, it must be because they're clicking on ads.
On my planet, it's the businesses who to turn a profit from their ads who keep spending on advertising.The problem is that Google has shifted from being a search engine based on organic SERPS to a Pay For Inclusion search engine where the top positions are up for sale.This means that webmasters are not competing on merit of content or information but on who has the biggest advertising budget. A lot of small businesses find it difficult to compete on that basis and may shift to Social Media marketing which can have a higher success rate.
Google's revenues from its own properties were up 21.46 percent in 1Q 2017, compared to the same period in 2016. If shoppers are leaving Google, it must be because they're clicking on ads.
I am confused by your post. Did you fully read the links you posted?
1st - I don't understand your point in saying "what Google earns does not pay my employees". Why would another company pay for your employees? What Google earns should pay for Google employees and what glakes earns should pay for glakes employees. We are all separate businesses that need to pay for our own expenses.
2nd - You say you "must go where the market is". Google is still handling over 2 trillion searches a year. I don't understand how someone can claim that 2 trillion searches is not a viable market to target.
3rd - You link to a BloomReach study that clearly states "However, comparison shopping is a double-edged sword for Amazon" . The study states that 70% of Amazon shoppers will search elsewhere even if they found what they want on Amazon. So according to this study even if someone starts at Amazon, they are likely to still use search engines before buying.
4th - The BloomReach study also says that more than 1 out 3 consumers start the buying process with search engines. Why would a business want to leave Google when a third of buyers start with search engines?
5th - The Slice Intelligence report does not address Google search. It just looks at ecommerce growth. Amazon growth should be strong considering it often operates at a loss. If you talk with Amazon sellers you will hear many horror stories about how Amazon hurts them as they keep chasing after more users.
Amazon growth should be strong considering it often operates at a loss.
Your question would be better directed at Editorial Guy. I was only responding to his post about Google's revenue, which has absolutely no relationship to my earnings whatsoever.
Still, let's assume for the moment that shoppers have left Google. If that's the case, and if you're catering to those shoppers who have left Google, why worry about Google at all?
Or better yet, don't assume and read all the supporting studies that indicate search engines have lost a lot of first search shoppers and will likely lose more.There's a very interesting second order question on this in whether Google is losing second search shoppers. It sounds a bit strange but not to business heads. Repeat business and customer retention is a major aspect of sales and if the customer has a good experience from the shopping site, then rather than going back to Google to search, the customer heads back to the shopping site. Now for one-off sales, this might not apply but subsequent searches where the customer is happy with the shopping site (eg Amazon), Google has been cut out of the process. Google gets one attempt at the first time shoppers but does it get a second?
Read the UPS Pulse Study at: [solutions.ups.com...] Not that it matters which study is referenced as they all paint a bleak picture for search.
I think you might want want to re-read that study you shared. The study only mentions search engines a single time.
That solo mention states search engines were used the same amount as a starting point for e-commerce searches in 2016 as in 2017.
Each website and industry is different but I based on the analytics from large e-commerce sites that I handle, the death of Google is overrated.
People can hate Google as much as they want but letting personal emotions distort their business decisions is rarely a smart idea.
I think you might want want to re-read that study you shared. The study only mentions search engines a single time. That solo mention states search engines were used the same amount as a starting point for e-commerce searches in 2016 as in 2017.
You seem to be contradicting yourself. You brought up the UPS Pulse Study as evidence that it is a bleak picture for search and then you say "I don't think the UPS Pulse report can accurately predict what the final outcome will be for 2017" If this study isn't accurate why did you bring it up?
I also don't understand how you can say "15% is a terribly low number" since it is the second largest number in that graph.
To put this in perspective, 15% of the USA is about 50 million shoppers. Why would a business want to shun 50 million shoppers?
I can understand expanding marketing budgets to include Amazon strategies and to expand beyond Google to other opportunities but I still can't see why it is smart to shun Google opportunities.
joined:Sept 26, 2001
search in general (not just Google), has lost much if its relevance in ecommerceSearch referred traffic has declined overall.
why worry about Google at all?EG's question has a premise. If asking without that premise, the answer is lots of reasons: shoppers for goods might be deserting Google, but what about shoppers for restaurants, hotels, plumbers, tyre fitters, tree surgeons...? Amazon, you think?
Search is such a low driver of salesIf something has usurped Google searches for Myservice in Mytown as a primary driver of local service enquiries, would someone please tell me what it is?
Search referred traffic has declined overall.
shoppers for goods might be deserting Google, but what about shoppers for restaurants, hotels, plumbers, tyre fitters, tree surgeons...? Amazon, you think?
But, as I said earlier, converting traffic has - for me, anyway - increased.
joined:July 29, 2007