Senior Member from US
joined:Nov 2, 2014
It was suggested that it is not in Google's interests to mismatch paid traffic, because that will just result in advertisers reducing their bids. I hope I've explained that's not the case and that mismatched traffic does not change the optimal bid point, it just changes the profitability of the optimal bid.
The theory definitely explains a lot of the data I'm looking at with my website. And for Google to extract 24% growth out of an ecosystem that is not growing anywhere near that rate, it explains where Google's massive growth in revenue is coming from (our losses).
Hence, the advertiser ecosystem can generally quite happily support a level of mismatched paid traffic.
Maybe it can't. I'm in a very, very small industry with little competition. If Google has less advertisers to spread the mis-matched traffic to, it would explain why our Adwords results and conversions from free traffic are so poor. How would the others here with zombie traffic consider the industries they operate in? Highly competitive, moderate competition, little competition?
Hindsight is 20/20 for sure, and it's becoming clearer how Google put together the pieces of the puzzle in preparation to disburse irrelevant traffic:
1. Re-write Meta Titles/Descriptions: Gives searchers the illusion what they are searching for is on our websites to prompt more clicks.
2. Remove Sidebar Ads: Increases competition for the few ads that appear at the top and reduces choice to the searcher - prompting more clicks on higher paying ads.
3. Ad a Forth Ad Unit: Pushes organics beneath the fold and increases the likelihood of paid clicks.
4. Zombie Apocalypse: Start pushing irrelevant traffic to a limited but higher paying number of paid ads, thereby increasing profits. Spread the zombies across organic too so as to obfuscate the true intent of zombie traffic.
There's no conspiracy here - just a timeline that supports what we are now seeing (zombie traffic). And those facts are supported by Google's 24% profit growth and the losses we've sustained in Adwords. Does anyone else but me view what Google has done as an abuse of their marketshare? I know some industries are so big that they can absorb paying for irrelevant traffic, but many smaller mom and pops can't.