joined:Jan 2, 2014
Uh....no. Real information sites aren't "made for ads." Some information sites have ads, some have affiliate links (another form of advertising), and some are supported by the owners' trust funds or day jobs. IMHO. the test of whether a site is a "made for ads" or "made for AdSense" site is what's left over after you remove the ads. Is it editorial content that's intrinsically useful to the reader, or is it filler?
I'd also point out that information sites, other than hobby or personal sites, also depend on conversions to one degree or another. (Two examples: Affiliate links that generate commissions only if the traffic from those links converts, and AdSense CPC ads that may be "smartpriced" if the publisher's referrals convert poorly.)
But we're getting off topic. Again, what is it that distinguishes sites that are awash in zombie or "low-quality" Google traffic and those that aren't?
I've been an internet publisher, content for twenty years. Started with About (you know who) and then went on my own.
I've also been a viewer or member of WebmaterW for 15 years, so I know the threads get bogged down with this and that. It also should come as no surprise to the old timers that the forum gets visited by your basic Google trolls:)
It's as if you need a dissertation like introduction to avoid getting to the trolls and other newbs who tend to bog things down a bit. So, to start, I never bought links. Never had to. Remember I said I started with About (you know who) twenty years ago, and I've always produced good content that got natural links. I've been around twenty years because not only so I write good content, I am also an expert SEO person (like Chris Sherman my former About (you know who) colleague).
So, when Panda hit over 5 years ago, I was perplexed by the fact that the entire web was awash with stories how "crappy" made for adsense sites were the ones that Panda hit and therefore because I was hit by Panda my site must have been a crappy "made for adsense" site. Actually, I've been online longer than Google, and of course Adsense.
When Webmaster world members suggested a "merge and purge" approach for addressing Panda issues five years ago, I did. I actually rewrote a 2,000 page site. I've rewritten my site over 6 times in twenty years because I always keep the content up to date.
At the time of the initial Panda runs, there was no mention of needing to "noindex" particular pages as a Panda remedy. In fact, it was not until two years ago (maybe three) that wordpress came out with a bunch of plugins (including Yaost etc) to noindex pages on a large site.
Long story short, after the merge and purge of 5 years ago and finally adding "noindex" on other pages that did not get merged and/or purged, I did recover my page one ranking for all the keywords that were not affected by Penguin.
As far as I can tell, in the past three years, Google gave me one opportunity to do a perfect "disavow" file. I got hit with a wave of Chinese spam to my homepage (which by the way the links were listed in GSC at least one year prior to Panda and two years prior to Penguin) so was surprised that solving my Penguin problem was as easy as removing that wave of negatively generated SEO links.
It worked, partially. I missed disavowing one domain out of over 2,500 on my disavow file and like so many others, have been relegated to Penguin purgatory for three years. It was not to my home page with the Chinese spam. I was an exact match anchor text site with links to my site. Again, it was not me. I've always been so good at content and link development that I never needed to worry about buying links or spamming, etc.
IMHO, I think the current software engineers working on Penguin are not the brightest bulbs in the bunch because Google announced over a year ago that they would rerun the Penguin also in Dec 2015.
The date got moved to Q1 2016. Then the Google reps said, we don't know, we don't often talk to the Penguin engineers because they get grouchy when we ask. Then in June, the Google reps said, it will run "soon". Then the Google reps said "we never said we would not run Penguin again". And of course the latest "we will run Penguin" statement of two week ago.
Long story short again...I had one opportunity in three years to be perfect. Sometimes even honest publishers get sucker punched by Google, and when they bend over to breath, Google kicks them in the teeth.
Nuf said on that...now to the question of zombies. R there zombines for information sites?
Yes, I do believe I witnessed the phenomena for the past ten or so months. There were very few, if any adsense conversions, when 15 years of experience showed me differently. In the past two weeks, that changed. All of a sudden, (at least 11 of the 14 days) the regular patter of conversions (or whatever it might be called in the content world) showed up.
Without doing a statistical analysis on my adsense over the year, I quick look at the stats shows that there's a least a two standard deviation from the mean Adsense conversion during the past two weeks, compared to the zombie Adsense experience of my past eight or nine months.
I'm only speculating on why. My first hypothesis is that after some time, the Adsense reviews a sites' Panda score, and the higher the Panda score, the less probability of zombie traffic. Of course correlation does not mean causation. However, the strong correlation is there.
So, that's my long winded google zombie traffic analysis.
Anyone want to speculate on if Google will ever run Penguin?