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My theory is because most merchants do not turn off ads and do not track carefully enough. A smart merchant will turn off adwords when cost/conversion is high but the majority of merchants do not turn off their advertisements.
It is the same game like on amazon. Meanwhilke many resellers use automated tools to set their selling price to lowest best price. They donīt even check taht they sell for less than they pay fo the widget.
Many merchants use auomatic bidding tools for google. They donīt even check that the profit they make with one item is waay beyond what they throwing down googles drain.
Is it possible these click bots/zombies might be coming from adsense sites who are attempting to boosting their revenue with fake clicks and are turning their bots loose on everyone in an attempt to cover their tracks?
I'm working on a solution, which is simply to get the highest possible ranks for every keyword I can, but particularly high traffic ones.
On another note, I strongly suspect this is rankbrains doing, and the more I think about it, the more obvious it gets. It affects informational/commercial querying quite a bit (and one of its purposes is to try and figure out context IIRC), which it is clearly failing at.
joined:Aug 8, 2016
Google traffic volume and SERP positions are no longer useful performance metrics IMHO.
Google PPC: Bounce Rate: 75% Session Time: :19
Google Organic: Bounce Rate: 70.59% Session Time: 1:39
Bing Organic: Bounce Rate: 0% Session Time: 9:22
Yahoo Organic: Bounce Rate: 0% Session Time: 11:38
However, you won't necessarily see a noticeable drop in traffic or increase in bounce rate. That's because high quality traffic only forms a small percentage of your total traffic.