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...I don't think that John even confirmed that an update is rolling out. As I heard it, he was being extremely evasive about what's happening now, but he eventually did seem to suggest that something Panda-related might happen in a couple of weeks. Here's a link to the hangout...
English Google Webmaster Central office-hours hangout
Jun 17, 2015 - trt 58:50
Where I heard (min:sec) comments on the churn that many are seeing...
- At c 10:55 into the hangout, John is asked directly about an update and he says he doesn't know anything specific, and if you're just seeing changes in the results, these are just changes that we make all the time. He doesn't think an update is happening.
- At c18:10 - When asked about Panda, he said essentially that he doesn't have anything specific to share with you guys, but maybe in the next couple of weeks
I suspect the reason so many tools showed a spike this week was related to the number one Google search result, Wikipedia, changing all its URLs to go HTTPS this week, which ultimately changed so many 1-5 Google search results, causing the tools to spike.
So from what we know, this was not Panda, not HTTPS and also not Penguin. It was simply a normal Google core search update where Google won’t give us any details on.
i'd very much like to see an update from google that really deserves the name "core search update". one that affects 100% of results
something preached by every marketer out there since 2009.
2009 was the year where cheap spam techniques became non viable