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Google mobile algo to be bigger than Panda / Penguin as deadline looms

         

Whitey

8:54 am on Mar 19, 2015 (gmt 0)

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Gary Illyes retweeted
Aleyda Solis @aleyda Mar 17
Zineb from Google at #smx Munich about the mobile ranking update: is going to have a bigger effect than penguin and panda! [twitter.com...] .
In case you know someone who hasn't heard, you might want to forewarn them of the impending intensity of this.

I wonder if the algorithm will allow a quicker reprieve for those that go under, but are mobile friendly afterwards, or, if it makes those who are putting in late changes more vulnerable, as the algorithm might be baking already, as the deadline looms.

Anyone you know not heard / caring ; other thoughts ?

EditorialGuy

6:17 pm on Mar 30, 2015 (gmt 0)

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I'm a bit confused why I get the "X" on viewport when I've added it to my test pages. Is this because I didn't go responsive and have to use viewport?


I doubt if that's the reason, since our dedicated mobile pages test fine. For what it's worth, our viewpoint statement is:

<meta name="viewport" content="width=device-width, initial-scale=1">

RedBar

6:46 pm on Mar 30, 2015 (gmt 0)

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and one size doesn't necessarily fit all.


Mine do.

MrSavage

7:30 pm on Mar 30, 2015 (gmt 0)

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@Editorial, hmm. That's the same viewport coding I've been testing to no avail. I will have to give this a closer look, but thanks for that clarification.

flatfile

9:03 pm on Mar 30, 2015 (gmt 0)

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@RedBar
But I do not want sites to check my user agent, I hate it when a site decides that because I am using my 10" Android Xoom that I should be served their mobile site and then have to force it into desktop, in fact I do not want an either or site, I want HTML5 + CSS3 then no one has to worry about the look or whether it's mobile or desktop.

I don't know if we are arguing, but I doubt if most users even know that a site is checking user agents. In my case and the sites I showed, tablets are served with desktop content so on your Xoom you'd see desktop content. I just checked Google and Facebook on tablet and none of them take me to mobile pages. At the end of the day you have to have a device(desktop, mobile e.t.c) friendly site, how you do it entirely depends on your situation.

EditorialGuy

2:13 am on Mar 31, 2015 (gmt 0)

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Side note that may be of interest to some:

About a week ago, I began creating mobile-optimized pages in a section of our site that hadn't been mobile-friendly, and yesterday we started seeing traffic on those initial pages. Today, one of those pages (the mobile equivalent of our top landing page) was ranked no. 23 among our landing pages in Google Analytics.

Google seems to responding much faster to new mobile-friendly pages than it did when we created our first mobile pages just over two years ago. (Back then, it took a couple of months before Google bothered to include our mobile-friendly pages, instead of the desktop versions, in its mobile search results.)

darthtoon

8:44 am on Apr 6, 2015 (gmt 0)

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Anyone else think this might have started already?

I have a couple of sites that I converted to responsive about 6 months ago and mobile traffic on both has really surged over the last week or so - up from around 30% of total traffic to over 50%.

Kratos

9:41 am on Apr 6, 2015 (gmt 0)

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How fast are you guys seeing Google acknowledge a webpage's mobile friendliness once the page itself has being optimized for mobile?

keyplyr

10:35 am on Apr 6, 2015 (gmt 0)

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How fast...

As stated several times earlier in this thread and the other related threads, it can take anywhere from 5 or 6 days to a month depending on how often Google usually crawls your pages (having a lot of back-links helps.) Then it takes several days more for Google WMT to update the status of these pages. This is done a couple pages at a time from my experience.

Kratos

12:30 pm on Apr 6, 2015 (gmt 0)

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@keyplyr I know very well that there is a delay in WMT to update the status of mobile friendliness. I also know from this thread that it can take several weekss for a whole site to be seen as mobile friendly in WMT.

I was asking on a single page basis. Make the changes, then fetch as Googlebot and see in the SERPS that nice little mobile-friendly tag. From my experience it has taken less than 12 hours for a page to get that tag, and that tag is what matters, not whatever WMT says as it's way too buggy and in my case we have pages that are 404 giving mobile friendly problems when they don't even exist.

I was surprised to find out that in 12 hours a site we converted some 4 weeks ago took 12 hours to show the mobile friendly tag for the homepage. It has taken more time to get all the pages in the site tagged, but not a lot (I think less than a week). This was a sit with a PR 5 on the homepage and solid links.

Perhaps I should have been more specific. How fast are you guys finding that Google gives you the mobile friendly tag in the SERPs as soon as you turn a page mobile friendly and you fetch it as Googlebot? Is 12 hours common or would it have been due to it being the homepage or a PR 5?

Since we are applying a sitewide mobile friendly CMS, so long as the homepage and some of he pages are showing mobile friendliness, that's all I care as I know the rest of pages will follow suit (and have done so far).

NickKer

2:45 pm on Apr 6, 2015 (gmt 0)

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@darthoon I've seen similar improvement on sites recently converted to responsive.
And the organic traffic for one site which we haven't made mobile-friendly yet has dipped about 25% over the past 2-3 weeks , with about 75% of that loss being mobile. Not much else has change about that site or its links in that time.
Not very scientific, but does support the idea that Google may already be tinkering with adjustments based on mobile-friendliness.

EditorialGuy

3:18 pm on Apr 6, 2015 (gmt 0)

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As I create more and more mobile-friendly versions of our information site's pages, our mobile traffic keeps climbing.

Unfortunately, that mobile traffic doesn't generate even a decent fraction of the revenue that our non-mobile traffic does.

Robert Charlton

2:37 am on Apr 7, 2015 (gmt 0)

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Unfortunately, that mobile traffic doesn't generate even a decent fraction of the revenue that our non-mobile traffic does.

Not obviously so, though over the buying or conversion cycle, some of the traffic might prompt desktop visits and/or lead to actions which generate revenue. It's obviously going to vary from situation to situation, and a big problem is that for most of us, the degree of cross-over traffic is difficult or impossible to measure.

You can set up analytics to segment traffic via user type (aka Channels), but in the situation of mobile to desktop, or mobile to instore purchase, you can't keep track of return visitors because mobile and desktop visitors would receive different cookies on different devices, and foot traffic generally doesn't receive cookies at all. This is one of the most difficult areas of what's called "Attribution Modeling" or "Attribution Analysis".

Furthermore, attribution analysis is probably harder to do in organic than in paid campaigns... easiest to do on sites that have a signed-in subscription base. I'm sure we'll eventually be seeing some trickle-down studies from major players... and I can imagine that sites where traffic is triggered by specific events can amass a body of data from their various analytics Funnels reports which over time can be used to assign some importance to various channels.

Detailed discussion of this properly belongs in our Analytics Forum [webmasterworld.com...] ...but I thought the issue is worth mentioning here.

lizardx

3:10 am on Apr 7, 2015 (gmt 0)

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Kratos, I'm just finishing making mobile friendly (but not ridiculous terrible generic 'responsive' our main site) and I can tell you exactly: a number one ranking inner page for say: large blue widgets : which is actually a significant money keyword search phrase, I got the last mobile validation blocking issues fixed on saturday, and about 48-54 hours later (yes, I was checking), those pages are now marked mobile friendly.

While most of our site's switch was done via cms, just some of the pages required further debugging and corrections to pass the google mobile validation tool.

As noted, spidering frequency varies, but that's how long it took on that specific page set.

I'm quite pleased to note how few, relatively, of our competitors, some VERY big names, are showing as mobile friendly, and also noting how mobile conversions are already up noticeably. Every conversion counts as stickiness internally in google too of course, which is a plus. In fact, for say, widget maker, key word, another big one for us, we will go from 15 to 5 if they dump the non mobile friendly pages from mobile search.

I'm further quite pleased to note that even among the ones google considers 'mobile friendly' a mobile user certainly wouldn't, since all they did was dump one of those probably jquery 'responsive' wrappers ontop of their code, which is just awful in terms of performance and usability, but it does trick the google bot into thinking it's mobile friendly, but I suspect further updates will really check some of that stuff. Which means, mobile users will click on that serp, then come to us, and stay, because our site is fast and efficient and doesn't insult their intelligence. Bounce rates should help quickly in my opinion.

I'm further pleased to note that we did not have to make our site retard / downs syndrome 'responsive' aka bad design in order to achieve this, in fact, if you are a smart user, you would be I think pleased with the information density we are achieving, with virtually NO compromises made re desktop/tablet user experience (in fact, only the most observant of users would even notice that something had changed on our desktop layout).

So it's not that you can't make a good mobile / desktop site, you can. I'm using a mix of browser detection and responsive css to handle the mobile side, and some very light tablet stuff as well, but not a lot. Hopefully our users will note internally that our site does not make them feel like a severely handicapped person when they interact with it on any device, I've been checking other big sites, like cnn, and am somewhat astounded at how bad they are on mobile. So the bar, a big plus, is VERY VERY LOW, you can get a good mobile site simply because the average all responsive site is so bad.

For those of you, like me, who have lost a long time favorite site to badly done responsive, my condolences, I have found no fixes to that issue beyond letting their users know in public that their devs are idiots and incompetent. Hopefully management at some point will get the message too.

As for WebmasterWorld, what on earth is wrong, I tried it just now on a standard android phone and got NO mobile code at all, just desktop pinch/zoom stuff, what on earth is WebmasterWorld doing? I remember distinctly they used to have a m. type subdomain, what's up? How can WebmasterWorld fail to serve a usable mobile html/css to my phone?

Re mobile conversions, I'm already seeing what appears to be an uptick since most of the stuff started going mobile friendly, but still a bit early to see patterns, but initial results point to higher percentages than before. No surprise, our site is the kind of site you'd check info on to get the latest widget prices etc so you can lock in a good deal, and using a phone I can see happening more and more for that because it's something you could do on a train or during lunch or whatever.

mcneely

4:45 am on Apr 7, 2015 (gmt 0)

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As for WebmasterWorld, what on earth is wrong, I tried it just now on a standard android phone and got NO mobile code at all, just desktop pinch/zoom stuff, what on earth is WebmasterWorld doing?


Really?

Have you tried the Beta here? .. Go to the top of the page and click on announcements .. and click on the WW Beta link provided ...

I for one can hardly wait till it goes live in the root -- I'm logged in and looking at it right now in an 8x5 screen, and it does what responsive is supposed to do .. no finger pinching or anything ... It truly is a thing of beauty

[edited by: mcneely at 4:52 am (utc) on Apr 7, 2015]

Robert Charlton

4:48 am on Apr 7, 2015 (gmt 0)

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As for WebmasterWorld, what on earth is wrong...

It is a work in progress, and for those who can view the new responsive design, it's coming along beautifully. Not everyone is seeing it. I think the responsive version became the default for a while over the weekend, and now I'm seeing both versions depending on my navigation choices. The full release was probably pulled back to tune things based on what was learned during a heavy period of trial.

Suffice it to say that it's been a Herculean effort for those building it... and the programming and design team has been dealing with a great many issues besides simply the responsive design. WebmasterWorld is a huge site with a very old code base, and preserving and upgrading the site functionality and the back end while keeping it operating has not been simple. incrediBILL and engine, among others, deserve standing ovations for what they've accomplished.

netmeg

12:05 pm on Apr 7, 2015 (gmt 0)

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*claps*

keyplyr

12:58 pm on Apr 7, 2015 (gmt 0)

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Absolutely, incrediBILL and engine deserve to get the clap!

EditorialGuy

1:48 pm on Apr 7, 2015 (gmt 0)

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I've been checking other big sites, like cnn, and am somewhat astounded at how bad they are on mobile.


I've been seeing the flip side, too: "mobile first" responsive designs that look terrible on large screens.

Unfortunately, that mobile traffic doesn't generate even a decent fraction of the revenue that our non-mobile traffic does.

Not obviously so, though over the buying or conversion cycle, some of the traffic might prompt desktop visits and/or lead to actions which generate revenue.


I was referring to our site, and--as always--YMMV. For us, the problem comes from the fact that many (most?) mobile users are using our site after they've completed the "research and buying" phase. It isn't a biggie (serving Web pages doesn't cost much), but it it does suggest that, for information sites (at least in our sector), mobile revenue hasn't caught up with mobile usage.

lizardx

5:14 pm on Apr 7, 2015 (gmt 0)

10+ Year Member



I've been seeing the flip side, too: "mobile first" responsive designs that look terrible on large screens.


I agree, I'm seeing these absolutely idiotic wastes of desktop screen space, huge empty blocks of space, an information density easily 10x less than what was a norm for desktops before. This is I believe nothing complicated, it's the same tendency of web 'designers' to be totally and utterly incompetent, the same problem we've seen through the years, previously their favorite abomination was a site made out of flash exclusivly, so they could 'express themselves' or whatever it is that designers do to pretend that they aren't incompetent technically. Responsive has clearly become such a faddish term that management who should really know better are allowing their formerly excellent sites to be utterly destroyed for desktop. The reason I mentioned cnn was that it was ALSO bad on mobile, and in fact, I think that the worst desktop responsive sites (with idiotically huge text, vast empty spaces, etc) are just as bad on mobile, because they present so little information per scroll screen that the site is essentially useless. My hope is that other reasonably intelligent users feel the same way (and our users are by definition reasonably intelligent) and instinctively start to favor sites that don't treat them as senile or imbeciles. Sometimes it's simply a matter of jacking up line height a touch in a navigation section to find something that largely works for everything, on mobile.

Responsive has almost no place in the first place on a desktop, a site that is flowed out to fill a 2500 px monitor is unreadable anyway, there's a reason books over the centuries adopted a rough words per line average (higher for intellectual books, lower for mass market type stuff).

But what I'm seeing now almost everywhere is awful implementations that destroy the desktop for users and actually are stupid on mobile too, it seems like some idiotic idea has penetrated the responsive layout industry that users can only click on something that is about 1 to 1.5 inches big, which is ridiculous, only, as I noted, with no disrespect intended, a severely handicapped person requires that much space to align their finger motion to a target. And they won't be surfing on mobile in the first place.

I view the current destruction of website screen real eastate by this responsive fad as the worst thing I have ever seen happen on the internet, it takes over from the previously mentioned number one contender, all flash sites.

However, after some more granular stat study the last few days, I was very interested to note the high number of tablet users, and chromebooks CrOS, both of which I consider as roughly the same device, one with and the other without a keyboard. This is an area I'm going to spend a bit more time and effort on in terms of making sure things work, though I am hard pressed to think of a real reason to serve someone who insists on using a tablet in portrait mode a condensed version of the site when all they have to do is flip the tablet over to get a fully usable modern width.

Re WebmasterWorld, what astounds me is not the I'm sure fine job being done today to prepare it for mobile, but the fact that WebmasterWorld wasn't mobile ready years ago. I find this truly amazing, almost beyond comprehension, I mean, I can understand why I, who loathe the mobile crippled experience, didn't switch sites to be more mobile friendly, but why a premiere web resource for web developers didn't do this years ago. That is the point of amazement.

Not to mention the fact when I edit a posting, the preview version is only a few em wide, forcing me to scroll down the page to get to the edit box.... I'd almost think you guys missed me...

lucy24

6:51 pm on Apr 7, 2015 (gmt 0)

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Responsive has almost no place in the first place on a desktop

If it's properly designed the user should never know it's responsive, regardless of what device they're using to view it. "max-width" within a CSS declaration and "max-width" in an @media rule aren't mutually exclusive.

And they won't be surfing on mobile in the first place.

People make a distressing lot of assumptions about the things handicapped people do or don't, or can or can't, do.

MrSavage

7:20 pm on Apr 7, 2015 (gmt 0)

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@lizardx, it's like I'm think what you're writing about. Are we lost bro's or what? I thought my observations were mine, and mine alone. I need to spend some time seeing what a proper or good responsive design actually looks like. I think it's a mad scramble unfortunately. I don't see anyone discussing anything aside from going responsive. That's the sole and only message and drum being beaten. In a way I wish some folks here could post their terrific designs so that I can become a believer. Am I wrong in saying that it's responsive or bust? I just don't hear any other solutions for getting mobile friendly by other means. I've always seen websites for being creative and artistic. I'm seeing completely flattened down, unimaginative and revolting changes to sites that weren't that way before. Growing pains? No idea. So consensus is go responsive or bust?

RedBar

7:32 pm on Apr 7, 2015 (gmt 0)

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I've always seen websites for being creative and artistic.


Hmmm...one thing I am not is artistic however I am a code whore and know how to make something that I see as being good work well for me.

I wouldn't want to post my sites here since they are realworld working business sites and not in the leat bit artistic and for many good, or bad, is in the eye of the beholder.

rainborick

7:42 pm on Apr 7, 2015 (gmt 0)

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Yeah, I'm afraid you're wrong. Not 100%, but mostly.

First of all, there are two other options: (1) create a separate incarnation of your site for mobile users, or (2) dynamically serve mobile-friendly content to mobile users. Google recommends responsive design, but they accept all three options.

While complex layouts that were originally designed for desktops can be impossible to convert into responsive versions that precisely replicate the original on all platforms, lots of folks are managing to create some very clever and attractive responsive sites. Its early days yet, and you're bound to find lots of sites that do a rotten job of it, but that doesn't mean the entire responsive design approach is fundamentally flawed.

lizardx

7:45 pm on Apr 7, 2015 (gmt 0)

10+ Year Member



lucy24, I'm talking about clinically retarded and downs syndrome people, I am not using those terms derisively, nor metaphorically, beyond wondering what on earth is making the idiots who are breaking formerly good websites with their 'responsive' hacks confuse average non critically handicapped people for severely handicapped ones. I assume you haven't spent much time with such people, nor watched them try to do things requiring coordination. If you had, you'd know what I am talking about. Don't mistake the term 'handicapped' for severe mental disorders, which is what it appears most generic responsive garbage I see out there seems to be confused about. Even milder mental disorders that I've been around, like normal autistic spectrum people, have real issues with basic coordination things you and I take for granted.

MrSavage, how can anyone have a different reaction to some morons who had a high information density page slash it down 10x for NO benefit to the desktop user?

Of course responsive can be done well, that was never in question, but following google's advice to design for mobile first is not how you do that, because a mobile first html structure is hard to make desktop friendly (hard, not impossible), but a desktop first structure is pretty easy to make mobile friendly.

MrSavage, yes, I think you are wrong in a sense, I am using VERY light responsive which only trips for mobile devices, and then also browser detection which serves core site structure css to the mobile device or desktop, treating tablets as desktops. I saw some really stupid comments about how bad it is to use browser detection instead of highly unstable and very ureliable media queries, which require constant and ongoing tweaks to handle new scenarios, so my solution was to use a good browser detection method and not pretend that I could really do a good css set of rules that would apply to both mobile and desktop structures. As time goes on, I'll pull more of those rules off the specific style sheets and onto the main ones, but I found this method worked really well for our type of layout. Still many mobile issus to resolve.

And, much to my amusement, as I was testing a specific useragent from a phone that hadn't tripped (actually it had, but there was an unrelated bug), I forgot I was surfing as a phone, and lo and behold, I did a google search, and, of course, they are using... browser detection in their searches. LOL. So remember, do as I do, not as I say. That's because browser detection is easier and way more reliable once you have a good detection logic, which I do. Fine tune with responsive after that, that way you can create core structures that are right for both types.

If you accept the normal human brain's max line width, then desktop responsive, except for very narrow devices like portrait mode tablets and maybe handling a bit of menu line height expansion for touch devices, is in my opinion totally pointless, and I speak as someone who had full top/bottom left/right liquid layouts going LONG before most people here were able to do that, but I never used those commercially because frankly I think they look like cr@p, and are only interesting intellectually and as a puzzle to learn the limits of current css. I like responsive stuff when it's used in moderation though, it's useful.

All I know is that with the methods I'm using, our site on mobile blows away in terms of speed to show full page most big sites out there. Probably the most lethal thing you can do for mobile performance is use those jquery addon that force the page by rewriting the html/css to responsive, which much decimate battery life on mobile devices.

But yes, we both are feeling the pain of the dumbing down and clunkification of the desktop space.

Even allegedly developer oriented sites like github seem unable to grasp the most elementary concepts of information density for desktops.

I'm seeing completely flattened down, unimaginative and revolting changes to sites that weren't that way before.


Don't forget 'clunky', 'blocky', 'information poor', 'wasted screen space', 'insulting my intelligence by creating something that looks like it was designed for preschoolers who still can't get the round peg into the round hole on their toys'.

I'd say there's no good way to properly handle mobile without responsive, and I found it easier to slice out the core structural css and split them into mobile / desktop versions and then leave the rest to be slightly modified for responsive but not a lot.

And the mobile css uses more responsive, to handle portrait/landscape switches, which are groovy to play with, that's how I know my code is stable and works, if it goes back and forth seamlessly between portrait and landscape adjustments.

This garbage being tossed out here is I think caused by kids who spend far too much time on mobile. I have a personal suspicion that overuse of a smartphone actually makes you stupid, otherwise I simply cannot explain how so little information on a screen of any size is a good thing.

Yesterday I came across a desktop site that was giving me fonts about 20 pixels give or take big, maybe even bigger, as default, and margins of at least 3 to 5 em between blocks of text. Stuff like that will suck equally badly on desktop and mobile, so it's very hard to know what is going on these developer's brains to be honest, are they idiots? does smart phone abuse make you stupid? I really honestly cannot say, I've never seen anything like this in all my years of doing web work, it's the worst, as I noted, thing I've ever seen hit the internet.

But it does not need to be bad, but, sad to say, to make it not bad means it's not generic, and that requires understanding css adequately, as well as understanding long standing usability rules that are being tossed out the window (you know, having to discover triggers is not as good as having clear pointers/text), more clicks is bad (and a corollary we should add, more scrolling to reach content is bad when less works well). So I think what we're seeing is a generation that has no clue about usability, that copies other garbage, that does not understand information presentation, that wants something to drop into their wordpress blog masquerading as a cms, and god knows what other absurdities are becoming prevalent nowadays out there. But no, you don't need a mobile friendly site to be bad or dumbed down, though the navigation issue is hard to solve for sure, we haven't finished that yet, it will take some thought.

[edited by: lizardx at 8:07 pm (utc) on Apr 7, 2015]

MrSavage

7:51 pm on Apr 7, 2015 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Regarding artistic, I see far too much of a small logo stuck on a sticky header, white background, and flat boxes and buttons for everything else. When you eliminate creativity, you get sameness. It may be my misinterpretation, but the race to mobile is killing off originality. Might be a stretch, but if you swap out those logos on the sticky banners, is there really any difference? I don't know if I'm confusing responsive with material design? I wonder what a web design course would be teaching these days.

lizardx

8:01 pm on Apr 7, 2015 (gmt 0)

10+ Year Member



Yes, I saw that stupid sticky top bar on cnn, a total waste of screen space, there's no question that something has gone very wrong in web development, and particularly, with web designers who pretend to be developers, but what I cannot figure out is why sites with real budgets are churning this garbage out too. Hulu was the first I saw to leave information dense desktop for a one size fits all junk responsive layout. I don't use them anymore. Any time I see a site with that clunky stuff now I assume the developers are clueless, and management is listening to them and refusing to see what they are doing.

I will basically just leave these dumbed down sites if I can avoid them, thankfully php.net hasn't insulted their users by that yet.

Google is particularly ludicrous on their developer mobile data pages, they are SO badly done, with almost no information per screen, in fact, their block margins are so stupidly big on desktop that I thought the page had ended at the end of each block. So yes, it's clear that some type of overall faddish stupidity has seriously swept across the internet, but as with all really stupid fads, people will have to pull back from it, for the simple reason that bounce rates have to skyrocket on desktops with such bad layouts.

I plan on skipping the intermediate fad and just try to present good mobile supportive stuff when i do make a site mobile friendly, without ever insulting or compromising desktop users, who I consider valued and serious users. Mobile users, not so much.

netmeg

8:03 pm on Apr 7, 2015 (gmt 0)

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I don't see anyone discussing anything aside from going responsive. That's the sole and only message and drum being beaten.


So start the topic somewhere yourself (although it probably doesn't belong in the Google SEO forum). You want to talk about it, start the conversation.

Edit: I see you did [webmasterworld.com...] I still don't get why you are so upset about it, but you've definitely made your point - over and over.

You know you can make YOUR site anyway you want it, right? Honestly, I'm a little tired of your anti-responsive rants every few posts or so. You can make your site look and work any way you want, as can we all. People use responsive design because it's fairly easy to implement. I haven't had any major difficulties navigating responsive sites on mobile devices, and navigating them is really all I care about. I don't care about how creative or artistic their designs are because that's not what I'm looking for, and it's not what a lot of people are looking for. But there's still plenty of it around for those who are.

lizardx

8:29 pm on Apr 7, 2015 (gmt 0)

10+ Year Member



netmeg, he's annoyed, as I am, about the dumbing down of the rest of the internet, not our sites, which we do control. Ideally at least a few people reading these types of threads might pause before they ruin their site and think, oh, wait, yes, why would I ruin my site for desktop? Or mobile, for that matter, by dropping in some gneric responsive junk. If you don't get what he's upset about I assume you don't tend to scan pages to get data quickly, in large chunks. If you did, you'd understand exactly what he's annoyed about.

netmeg

9:11 pm on Apr 7, 2015 (gmt 0)

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Don't assume.

the dumbing down of the rest of the internet


Oh please. If there's one thing the internet doesn't need, it's people worrying about the dumbing down of the rest of the internet. Therein lies madness.

At any rate, that is probably beyond the scope of the Google SEO News and Discussion forum.

EditorialGuy

10:22 pm on Apr 7, 2015 (gmt 0)

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If it's properly designed the user should never know it's responsive, regardless of what device they're using to view it.


Things aren't quite that simple. Example: For text-heavy content, paragraph lengths and white space (which is influenced by paragraph length) come into play. That's one reason our main information site uses the "two URLs" approach for evergreen text content: Hand editing and separate URLs make it possible to avoid both the "long, unbroken, hard-to-read blocks of text" sin on smartphones and the "King James Bible verse" look on desktops, laptops, and tablets.
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