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Google has announced... that going HTTPS -- adding a SSL 2048-bit key certificate on your site -- will give you a minor ranking boost.
Google says this gives websites a small ranking benefit, only counting as a "very lightweight signal" within the overall ranking algorithm.... Google says it has an impact on "fewer than 1% of global queries" but said they "may decide to strengthen" the signal because they want to "encourage all website owners to switch from HTTP to HTTPS to keep everyone safe on the web."
- Use relative URLs for resources that reside on the same secure domain
- Use protocol relative URLs for all other domains
I wonder if this has ANYTHING to do with fighting spam? Surely spammers wont buy certificates for their churn and burn sites?
There are a few providers giving free trials of SSL certs for 90 days. For most churn-and-burn sites 90 days is good enough time period to start and then if the site survives in SERPs beyond 90 days, one can always upgrade to a paid cert for 1 year or more. So churn-and-burn crowd may not be losing their sleep over this move.
Assuming fighting spam is the real motive behind this move, I suspect people using cheapest SSL certs that do only the domain validation may not benefit much. More expensive SSL certs that do organization validation may help in rankings for the obvious reasons. But google has not clarified what kind of certs they would like people to use.
Google has said nothing to encourage EV certs.
But realize, browsers (and hence Google) can't tell the difference between a domain validated (DV) cert and an organizationally validated (OV) cert. Apparently there is now something that distinguishes them, but it's relatively new and not fully implemented/supported. You can really only tell the difference with an EV cert. So an OV cert probably won't be any better with Google than a DV cert. Google has said nothing to encourage EV certs. Until they do, I'm just getting DV certs. Interestingly, of the major social media sites Twitter seems to be the only one with an EV cert. Google is using DV/OV - so I can't see them requiring something that they can't be bothered to use themselves.
The url bar turning green is simply for visitors. One can debate how much difference that makes, but it must make some difference to some visitors.
I did some investigation before buying some EC certs the other day. Turns out people may actually feel less secure with EV certs in cases where the business name doesn't match exactly with the domain name. They see a mismatch and think something is wrong.
When the volume of sites running HTTPS reaches the tipping point they'll simply push all sites without HTTPS down to the bottom of the index.
Google has stated that there are a plethora of ranking signals, and this will be just one more. Getting an installation just right is not a job for a beginner and an imperfect job can have disastrous consequences as I first found out for myself more than a decade ago.
The major selling point that the certificate providers claim is that the green bar encourages users to trust the site but the overwhelming majority of people over here haven't a clue what SSL is, let alone what a green bar signifies.
Eventually someone abusing the web all the time wouldn't be able to get a new cert, out of business, done.
It's a great move as I've advocated required SSL for email for the same reason but people keep playing around with other silly schemes that simply don't work.
Have you any data / research to justify this statement?
I have transferred a 9 month old site over to SSL and the positions achieved to date have been completely destroyed!
THIS IS ABSOLUTELY POINTLESS