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Google has announced... that going HTTPS -- adding a SSL 2048-bit key certificate on your site -- will give you a minor ranking boost.
Google says this gives websites a small ranking benefit, only counting as a "very lightweight signal" within the overall ranking algorithm.... Google says it has an impact on "fewer than 1% of global queries" but said they "may decide to strengthen" the signal because they want to "encourage all website owners to switch from HTTP to HTTPS to keep everyone safe on the web."
- Use relative URLs for resources that reside on the same secure domain
- Use protocol relative URLs for all other domains
I anticipate that this change is going to raise many questions in the community.
It's all about ROI. If it's there they will buy the certs. A quick search for 'cheap ssl' shows that it's really not that expensive. It's just inflation.
In my opinion, Google is laying the groundwork to make money selling security certificates.
Surely spammers wont buy certificates for their churn and burn sites?