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Google has announced... that going HTTPS -- adding a SSL 2048-bit key certificate on your site -- will give you a minor ranking boost.
Google says this gives websites a small ranking benefit, only counting as a "very lightweight signal" within the overall ranking algorithm.... Google says it has an impact on "fewer than 1% of global queries" but said they "may decide to strengthen" the signal because they want to "encourage all website owners to switch from HTTP to HTTPS to keep everyone safe on the web."
- Use relative URLs for resources that reside on the same secure domain
- Use protocol relative URLs for all other domains
My site is informative only, no login or personal/sensitive information, so why the hell do I need to use SSL?
Don't you also have to have a dedicated ip for a certificate?
Since they've mentioned it affects only a subset of results, I wonder if it's dependent on what looks like a sign in form, or a payment form. There certainly doesn't seem much point in making wikipedia use SSL, for instance.
"For now it's only a very lightweight signal - affecting fewer than 1% of global queries, and carrying less weight than other signals such as high-quality content - while we give webmasters time to switch to HTTPS," Google's Zineb Ait Bahajji and Gary Illyes said in the blog post.
"But over time, we may decide to strengthen it, because we'd like to encourage all website owners to switch from HTTP to HTTPS to keep everyone safe on the web."
[edited by: CaptainSalad2 at 10:49 am (utc) on Aug 8, 2014]
we'd like to encourage all website owners to switch from HTTP to HTTPS to keep everyone safe on the web
If you were writing a news story about this, your headline could read "99% of Google search queries will be unaffected by HTTPS ranking boost."
A really good question which has taken everyone by surprise.
Its to early for us to draw on costs as you need a static separate IP for each SSL. Given IPs are in short demand anyway, this is going to be more than just a SSL problem. We are aware though of these new claims by Google and already working to have an answer available.
What possible use is https on an informational website page?
From the comments above it appears that G now runs the internet, it's a very, very sad day for freedom.
there probably will be a slow gradual switchover to https, as old sites slowly die and new ones appear, but it will take many years, and would happen anyway regardless of this announcement.