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Whether you're a start-up, family-owned, or publicly traded, there's danger in letting your business rely too heavily on Google search for site traffic.
While the updates are targeted at bad actors, for people like Stradley, who aren't trying to game the system, they can be devastating. At 72, Stradley works at least eight hours a day and relies on the income from her website and its more than 3,000 pages. In trying to rebuild her position on Google, she's working with a software consulting firm to migrate her ancient program to WordPress and improve her search engine optimization (SEO). She says the costs will be in the tens of thousands of dollars.
I wonder if this could give rise to a mental disorder in webmasters" that might one day be diagnosed. It could be called bamgoozilitis."
Well, there are many people who think that webmasters ALREADY have a mental illness in the fact that they try and profit from a system in which they have little or no control - a system that is purposefully made difficult to comprehend.