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Whether you're a start-up, family-owned, or publicly traded, there's danger in letting your business rely too heavily on Google search for site traffic.
While the updates are targeted at bad actors, for people like Stradley, who aren't trying to game the system, they can be devastating. At 72, Stradley works at least eight hours a day and relies on the income from her website and its more than 3,000 pages. In trying to rebuild her position on Google, she's working with a software consulting firm to migrate her ancient program to WordPress and improve her search engine optimization (SEO). She says the costs will be in the tens of thousands of dollars.
"relies on the income from her website" To live a lavish retirement?
"Many cooking sites I've seen lean toward the chaotic with their navigation structures, and this one is byzantine."
How likely is it that over the years she's not learned enough coding to make a switch to WP (or another, better CMS) by herself? And using a consulting firm for any purpose just boggles my mind.
and don't call me Buddy
Another puzzle is that it's stated that the site was started in 1997, yet I also see a start date of 2004. It can't be both.
The number of visitors to the site, which had reached around 5 million a month, was suddenly down by 44 percent, cutting ad earnings by 56 percent.For one, she isn't suppose to talk about earnings, and she also breaks the Adsense TOS in a number of places.
If I landed on there, I would probably leave pretty quickly.
There are much more user-friendly recipe sites out there.
Therefore, if people actually learned to do proper searches like used to be taught in information science classes
"I've never seen anything like this and I had no idea it was going to happen,"
She also says that Google used to reach out to her, proactively providing SEO recommendations.
joined:June 27, 2014