Content or Links

[member22]

I have 2 pages that have 1 external link each on the same page and they both rank differently.

My first keyword "beautiful green widget" ranks on 2 nd page and my 2 nd keyword "beautiful red widget" ranks on 5 th page.

I am trying to figure out what to do to get the ranking of both of those pages higher. Do you recommend getting more good quality external links or changing the content ?

By the way when I change the content how long does it take to see results in ranking ( does the ranking change once the new content has been picked (up or does google let's you wait according to the " trust " of your webpage.

Let's say you have 1 out of 10 in terms of " trust" it will take 6 months to see the results of the content you changed and if you have 7 out of 10 it will take 5 hours ? Is it the way it works ?

Thank you,

[Elephants]

Google algorithms are a way more complicated than this "simple" math ;)

Too many factors influence the changes, including competition, quality of content, how keyword rich content is, how often content is updated, number of links, full moon.

Basically, to see fast results you need to do all of the above - add content (i'd not change it dramatically - rather add more), get quality aka organic links etc

[not2easy]

You need to be careful of where and how you are evaluating "rank" too. That also is influenced by many factors. Rank is not a fixed number available to everyone everywhere. When you use Google to search for your keywords on your own computer you may see one result when you are logged in to Google and another when you are not logged in - and yet another if you search anonymously on a public machine and even more different results if you visit another area and do the same set of searches.

[Robert Charlton]

Google algorithms are a way more complicated than this "simple" math ;)

Elephants... welcome to WebmasterWorld. Your observations are right on.

One of the things that needs to be emphasized here is that very often a two or three word phrase does not describe searcher intent... and that intent may vary over time. It's up to the content creator to offer a range of information or experience to keep a wide range of visitors engaged over the complete cycle of identifying, evaluating, buying, and using your product.

member22... if you're looking at your content just as a match for keyword phrases, you may well be missing the point. You need to do something... actually a lot... to differentiate your offerings and make them more attractive than the competition's, to give visitors a unique enough experience that they will ultimately buy from you.

In a way, "trust" is not enough. You need to inspire enthusiasm... to engage visitors with your site, to get them to recommend you, to link to you, and to become and to remain your customer/visitor/reader.

[member22]

Just curious does google index over the week end ?

[lucy24]

does google index over the week end ?

[clientsfromhell.net...]

[member22]

Lucy 24, I am not sure I understand what it says on the page you sent.

Could you summarize ?

[netmeg]

It's a joke, member22.

Google crawls and indexes all the time, 24/7/365 days a year. It never stops.

[member22]

Ok and does google index differently the content of a brand new page versus an old page new content ? Meaning is it faster with a brand new page ?

[netmeg]

Not necessarily.

It sounds like you want an exact formula on what to do, and in 2014, it just doesn't work like that.

[member22]

How does it work ;-)

[not2easy]

I think you're looking for: [en.wikipedia.org...]