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... how many of you continue to promote via social channels in the belief it will help with Google?
One client of mine has been tremendously successful in social media (1 million+ likes on FB), and they have managed to seriously downplay Google as a source of traffic. Two years ago, Google accounted for about 65% of their traffic, but they managed to reduce it now to only 4% (no, they were no search traffic decreases and they were not hit by any algorithm). They are focusing on social media as well as email acquisition, and their social media strategy has now evolved from getting likes or tweets to getting more traffic and engagement.
Like to share a few tips on how they did it?
volatile source of traffic where traffic could swing as much as 50-70% in any direction on any given day