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Running A/B multi testing in Google Analytics - issues?

         

Dhan1985

9:55 am on Mar 10, 2014 (gmt 0)

10+ Year Member



Iam going to run A/B multi testing in google analytics for the same product using two different pages.

The original main page will have different content & variation page will have different content.

The original page will have different targeted keyword & variation page will have different targeted keyword.

Please let me know if this experiment will be accepted by Google or if there is any violation.

netmeg

12:33 pm on Mar 10, 2014 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Are you testing organic or PPC traffic?

Dhan1985

5:35 am on Mar 11, 2014 (gmt 0)

10+ Year Member



Iam testing the organic traffic.

IanTurner

7:46 am on Mar 11, 2014 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



I have been doing this for a while without any problems.

When you set up the experiment Google will even give you the option of having analytics combine the results for the original and the variations in the main analytics report with only the experiment report showing the two separately. (I don't do this because I want to see how the variation performs on all the analytics metrics)

If I was doing the A/B testing through another tool, I would ensure that the variations have the same canonical as the original.