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Then there is some white space (About a screen's worth)
<mini rant> I always wonder why "designers" who deal with images can't handle a block of text.
Absolutely. This is a large issue with photography-related sites. Beautiful portfolios and galleries with no words. So nothing for a search engine to hook onto.
But I digress.
Ten things we know to be true
We first wrote these “10 things” when Google was just a few years old. From time to time we revisit this list to see if it still holds true. We hope it does—and you can hold us to that.
1. Focus on the user and all else will follow. ..
..we’ve focused on providing the best user experience possible.
2. It’s best to do one thing really, really well.
We do search.
I thought a site was supposed to be designed for its user, not for Google?
I thought a site was supposed to be designed for its user, not for Google?. The designer probably knows exactly what their visitor wants. Art museums tend not to have scads of text near their art.