I recently noticed that when I use the wheel ( on the top right ) of google search result and switch the language, I see different results for the same search term.
For ex : for the keyword "green widget " in French I rank 1 st and in English I rank 9 th ? Where does that variation come from ( I am not logged in when I do the test ) ?
Could the result be based on the address google has in google maps for the company ? If the company is based in the USA and I search in English it shows me US based business 1 st and I enter in competition with US based business and if I search for the same terms in French it shows me the French based businesses ?