I have been using a SEO company for the past 6 Months for one of my websites.
The website did not rank for any keywords when the SEO was started but now 6 months later I have page 3 to 8 rankings for 6 very competitive keywords.
The rankings that I have now are fluctuating between pages quite dramatically - Yesterday I was on page 2 for a highly competitive keyword but when I checked today the ranking has dropped to page 6. This keyword has been around page 6 for the last few months and yesterday it climbed to page 2 only to be disappointed by it returning to page 6 again.
I just wanted to know if these fluctuations are normal and why rankings fluctuate so much?
Thanks in advance.