Google Updates and SERP Changes - February 2014

[samwest]

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System: The following 8 messages were cut out of thread at: http://www.webmasterworld.com/google/4634995.htm [webmasterworld.com] by robert_charlton - 1:01 am on Feb 4, 2014 (PST -8)

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On February 2nd, our site experienced a huge drop in traffic. Anyone else see this? My first suspicion is that G figured out a way to collect as much Superbowl related traffic as possible. Our 10 years of traffic and sales records show no drops on previous Superbowl Sunday's. Looks like a big update was unleashed.

[ibeau]

@Andem I noticed that too on several searches. It comes and goes. Not sure if they're just testing it or rolling it out

[advaith]

In Feb month most of our client's faced drop in rankings and as well as in traffic. Conversions are also pretty less when compare to the previous months.

@Andem - Even I saw the same design changes SERP update what you have mentioned.

Further I noticed that Big "G" is testing a new SERP interface. While searching for the term "Baby", I have come across a totally new search results page. Giving more importance for videos, news and in-depth articles. I made a screenshot of it.

[i.imgur.com ]

I just can't understand and predict the Google's behaviour.

[System]

The following 2 messages were cut out to new thread by robert_charlton. New thread at: google/4650302.htm [webmasterworld.com]
3:04 am on Mar 1, 2014 (PST -8)