Forum Moderators: Robert Charlton & goodroi

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Redlirecting of invalid or deleted pages

         

RealtorAl

5:00 pm on Jan 24, 2014 (gmt 0)

10+ Year Member



I have a widget website. <Mods note: These widgets are each unique>
  • It consists of a blog, links to videos and, most importantly, the ability to search the local Widget Listing Service.

  • A common idiom with such sites is to have a set of pages particular to specific towns or regions. Each such page will include a list of widgets in the town or region. There can be 1500 or more widgets for a given town or region although 30 - 50 is more common.

  • Each widget entry on such a page contains a brief description and links to a more detailed widget listing that takes up an entire page.

  • These widget pages are quite volatile, becoming invalid when the widget is sold, is taken off the market, etc. Some sites will have 10,000 or more detailed pages. One tends to get a lot of 404 crawl errors in GWT for such a site. Google says that not founds are not a ranking issue.

  • The question is what to do when a given listing page is deleted. Should I create a 301 redirect for the page? The number of redirects could number in the thousands over a year. What's the best way to go here?

[edited by: aakk9999 at 6:28 pm (utc) on Jan 24, 2014]
[edit reason] Exemplified - no niche/product naming, please use "widgets" [/edit]

netmeg

7:22 pm on Jan 24, 2014 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Assuming these widget pages, once sold, are not likely to come back, I'd just let them 404 or better yet, 410.

Google says that not founds are not a ranking issue.


Not sure where you saw that. I am in events and I have lots of expirations, and it certainly hasn't hurt me. Google expects some types of pages to expire, and I'm sure in your niche (your user name is kind of a giveway, ork ork) they are very aware of the volatility. I totally would not worry about the number of not found pages. But I might work on serving up a 410 instead of a 404.