Dealing with Google Penalty

[RajaAdnan]

I am dealing with a website having 2 PR and 43 DA but got hit by Google last month. It has 20K links pointing to different pages. I recently joined this company so don't have access to most of the links. And webmasters are not replying or removing poor links from their sites.

Solution 1:

Disavow all poor links and sleep till Google Wake up.

Solution 2 (I Am Thinking to Do and need expert's opinion)

I have a plan to tackle with it so please guide me if its feasible and can bring some positive results.

Create one new page for example Domain/abc and redirect all of its major pages (used to be landing pages for competitive keywords and got poor links) to that page.


After redirecting all pages who got penalized to Domain/abc.

I will block Domain/abc in robots file.

Will create new pages for all keywords and start building quality links.

What is benefit of doing this?

Most of the poor links will leave no effect other than those who were built against home page which are almost 2000.

I will get benefit of current DA and PR of home page.

What you say it will work or not?

[aristotle]

got hit by Google last month

How do you know that backlinks caused the penalty? There was no announced Penguin update last month, and you normally get a message about manual penalties.

My suggestion is to study the situation very carefully before you do anything. As for your Solution 2, those would be major changes in your site's internal structure, which is something I personally would only do as a last resort.

[Selen]

I've been dealing with a similar situation. My best advice is to apply the 'Solution 1' as soon as possible. In addition, depending on the source of the bad links, I'd deny access to the most notorious domains (like site-wide links, links posted on adult websites, or links from some country domains). There are some free tools that can make the process easier.

In addition, I'd keep track of all relevant changes you do (ie. date + a summary what you did) because it might be helpful if the site receives a manual penalty notice.

[edited by: brotherhood_of_LAN at 5:16 am (utc) on Jan 20, 2014]
[edit reason] removed specific product name [/edit]

[RajaAdnan]

Please accept my apologies for not making it more clear.
This websites was disappeared from Google in fist week of October.
And this is not a manual penalty as I checked in webmaster tool
I checked back links deeply and found such type of facts,
Links from these domains

Blogspot: 5,239
directlinks911: 2,229

Also exact match was used for 80% links.

Further More, Site structure is very poor right now and built in Html.

One keyword is targeted on different pages.
Family keywords are targeted on separate pages for example,
Yacht charter and yacht rental have different pages.

So I suggested to upgrade it wordpress and as we are going to shift new URLs so its better to target relevant keywords on one page.

Also as we are building new URLs so I can apply earlier mentioned strategy. Mean I will not redirect previous pages to new built pages in wordpress.

Actually most of the backlinks built were kind of spamming like getting too much links from same domain.

So if I use only home page and leave all other pages it will help?
Also I have submitted most of the poor links in disavow already. Nobody exactly know how much time disavow takes?
Also exact match and multiple links from same domains can still effect.

[aristotle]

Create one new page for example Domain/abc and redirect all of its major pages (used to be landing pages for competitive keywords and got poor links) to that page.
After redirecting all pages who got penalized to Domain/abc.
I will block Domain/abc in robots file.

This will look abnormal to Google's algorithm. I wouldn't do it. If those are poor-performing pages, then I think it would be better to delete them than to do what you are suggesting . I also think the disavow tool is a better way to deal with bad backlinks.

So I suggested to upgrade it wordpress and as we are going to shift new URLs so its better to target relevant keywords on one page.

Also as we are building new URLs so I can apply earlier mentioned strategy. Mean I will not redirect previous pages to new built pages in wordpress.

If you feel it necessary to make such major changes, then in my opinion you should do it only because you want improve the site, without regard to whether there is a penalty or not.

[bhartzer]

RajaAdnan, what you'll need to do is go through all of the site's backlinks and determine if the link is a good link (natural) or a bad on (unnatural).

I would then notify site owners to get those links removed. Disavow the links that you couldn't get removed. Then, you'll need to continue to build good quality new links to the site.

If you need to make changes on the site, make those changes for the users and usability, not because you might have some sort of penalty.

[aristotle]

I would then notify site owners to get those links removed. Disavow the links that you couldn't get removed.

In my opinion trying to get other people to remove backlinks is an inefficient use of time. It's a lot faster and more convenient to use the disavow tool for all of them. You can spend the time you save by working to improve your site.