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[edited by: brotherhood_of_LAN at 10:14 pm (utc) on Jan 20, 2014]
[edit reason] added MC article [/edit]
Paid click percentages have increased by double digits in almost every quarterly report from G...clearly at the expense of organic referrals.
Even if that were true, it would be true only for search queries (such as "transactional" or e-commerce queries) that lend themselves to advertising.
Return to search" is likely to be a more useful metric, because a high rate of going back to search and clicking on other results
If they used "return to search" as a big factor in the algo, couldn't they just check if sites disable the back button to stop that method of manipulation?
If I were Google, I'd regard such disabling of the back button as a signal of low quality, since:
I sometimes see awful sites ranking high in the SERPs because they have a domain name like [cityname].nu.
People are always complaining about Google giving high rankings to "awful sites", but as far as I know, complaining here doesn't do any good.
Is there any way to make Google aware of this problem?
I wasn't complaining
Look for the "Send feedback" link on the bottom of each Google SERP.
I read your whole paragraph about the matter, and somehow still got the impression that you were complaining.
I used to use that feedback link occasionally to report hacked sites and parked pages that were ranking near the top of the SERPs, but gave up because my efforts never produced any results.