I was looking through some old notes from about 6 or 7 years ago and came across some data on average CTRs for top organic rankings. I don't remember where the information came from, but this is what my notes say:
Position 1: 47% CTR
Position 2: 13% CTR
Position 3: 9% CTR
Position 4: 7% CTR
(Most likely those are averages for a variety of different search terms.)
I can also remember a time years ago, when according to WMT, some of my number 1 ranked pages had CTRs as high as 60%.
But all of that was long ago, at a time when there was no knowledge graph, and far fewer ads were shown directly above the organic results.
I know that a lot of small sites have lost traffic in recent years due to various filters, penalties and such. But my guess is that even sites that still enjoy high rankings are getting considerably less traffic from Google than they used to.
So I wanted to ask if anyone has any current or recent data on organic CTRs.