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Did you hear the radio yesterday where the MD from First Choice was discussing cheap holidays for this year - it was a dropped comment but the DJ was asking about trends and what people were buying and the MD made reference to increased advertising on SM and TV as Google was a waste of time now! ]
Rewind to a few years back and the local traders were at good organic positions on G so had a little extra cash gained from the organics to pump into an additional add words campaign, they just donít have the money anymore and many have reverted to traditional advertising like leaflets drops and BING for cheaper adds.
"The trick with using Google is that if you want to find the good stuff, you do your search and then immediately go to page 2 or 3. Never mind page 1, it's full of stuff nobody is interested in. It's all Wikipedia this and Amazon that!"
[edited by: Liane at 12:39 pm (utc) on Jan 24, 2014]