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I am pretty sure that is a content related update. The site was caught because was not a quality one (it has low quality content on it). I think is a content related update or a new Panda refresh.
[edited by: Robert_Charlton at 8:06 am (utc) on Jan 13, 2014]
[edit reason] removed specific keyword, per forum Charter [/edit]
Sites with high domain authority which are NOT specifically targeting certain keywords are somehow ranking on page 1.
It's not game over yet for the little guy, but there is certainly a shift in focus that will have to be made.
This is hummingbird in full force my friends. Google is now more efficiently determining relevancy NOT based off exact match keywords, but through others means.
NOT specifically targeting certain keywords
In a funny way, it's like going into a restaurant, ordering a hamburger but the server brings you pasta. Your mouth and words said hamburger, but the server saw in your eyes that you were thinking pasta. Frustrating? Only if that server failed to read your mind. That's how I'm viewing the search game right now regarding Google.