Optimizing For Smartphone SERPs

[engine]

I've been investigating the SERPs on smartphones vs desktop and notice a few differences and possibly opportunities for optimization.

On a smartphone, although the sites in the SERPs are the same as desktop, quite often, the record in the mobile SERPs is different. What I mean is, it shows different text.

Those scrolling or sliding news titles are showing in the mobile SERPs, but don't show in the desktop SERPs.

Have you noticed this?

[netmeg]

Yep. So far it's only been good for me (as much as I can tell) because when I'm in season, 70% or more of my traffic is mobile. And I think the mobile search looks way better these days.

I need to start doing some tests with voice search too.