Morning chaps, been having an issue (one of many) with our site in the serps, and I'm hoping one of you worldy lot can help...
We were hit by Penguin on 4th October, and lost a lot of ground over the following couple of weeks for most major traffic terms.
The specific point is this - for our main term, 'certain widgets' our homepage has ranked highest (we held no.1 spot for some years). Now however Google can't decide which of our pages to serve for that phrase. If I add new content to the homepage and fetch as Google in WMT, it will list for our main term for about a day, then will get replaced by other less relevant pages. Rinse and repeat.
Does anyone have any idea what might be causing this? As part of a link cleanup, over the past 12 months we've lost a massive number of IBLs to the homepage in particular. Could this have sent Google into a tailspin with indexing our site?
Any input would be massively appreciated.