We have a product page that is pretty old (4 years). The product was very polular, not so much now but the page is well linked to. The product has been discontinued, what's the best course of action here?
(1) Take the page down & 301 to the new version's page?
(2) Keep that page but change the content to the new version? (so the URL is the only thing to remain)
(3) Keep old version up but advise customer no longer availble & point (link) to alternative?
The products are a VERY close match, the only difference is the brand! Both pages (old & new version) have existed side by side for around 12 months now, the newer version is also linked to but not to the same degree.