Here's the scoop. I just started a new company and have a nice website made. Let's call it "MyCompany.com". It's a strictly online business selling products I manufacture so the only way I will get traffic is advertising online, searches and stuff.
Let's say I'm selling custom made flashlights (I'm not, I'm just trying to stay anonymous.)
Now, my direct competitor who I'm trying to compete against, let's call him "HisCompany" instead of having a "HisCompany.com" website, his website is "www.CustomMadeFlashlights.com"
So therefore, whenever someone goes into google and types in "custom made flashlights" his website immediately comes up first in google because that's his domain name. Now granted, I have "custom made flashlights" in my meta-title and meta-description and in H1, H2, etc but those will never be as strong in google ranking as the actual domain name.
So my question is, is it possible for me to register for example a "BestCustomMadeFlashlights.com" and have it 301 redirect to "MyCompany.com"? Will that achieve what I'm trying to do and help with google ranking because my domain would be what people are searching for?
At the same time I don't want "BestCustomMadeFlashlights.com" to actually be my domain name because I sell other things besides custom flashlights, but that is my biggest product right now, but will not be in the future once I raise more revenue and can expand my manufacturing capabilities to sell other products which is why I would prefer my domain name to show up as "MyCompany.com"