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Advantages of registering KW rich domain and 301 redirect to branded website?

8:37 pm on Nov 15, 2013 (gmt 0)

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Here's the scoop. I just started a new company and have a nice website made. Let's call it "MyCompany.com". It's a strictly online business selling products I manufacture so the only way I will get traffic is advertising online, searches and stuff.

Let's say I'm selling custom made flashlights (I'm not, I'm just trying to stay anonymous.)

Now, my direct competitor who I'm trying to compete against, let's call him "HisCompany" instead of having a "HisCompany.com" website, his website is "www.CustomMadeFlashlights.com"

So therefore, whenever someone goes into google and types in "custom made flashlights" his website immediately comes up first in google because that's his domain name. Now granted, I have "custom made flashlights" in my meta-title and meta-description and in H1, H2, etc but those will never be as strong in google ranking as the actual domain name.

So my question is, is it possible for me to register for example a "BestCustomMadeFlashlights.com" and have it 301 redirect to "MyCompany.com"? Will that achieve what I'm trying to do and help with google ranking because my domain would be what people are searching for?

At the same time I don't want "BestCustomMadeFlashlights.com" to actually be my domain name because I sell other things besides custom flashlights, but that is my biggest product right now, but will not be in the future once I raise more revenue and can expand my manufacturing capabilities to sell other products which is why I would prefer my domain name to show up as "MyCompany.com"
9:23 pm on Nov 15, 2013 (gmt 0)

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WebmasterWorld Senior Member netmeg is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

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9:31 pm on Nov 15, 2013 (gmt 0)

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But, it requires a blackhat technique so therefore, regretfully, I'm won't explain how to set it up because there are already enough challenges. A competitor of one of the sites I manage is doing exactly what you are wanting to do, and doing it successfully. I just grin and bear it.
9:31 pm on Nov 15, 2013 (gmt 0)

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Please don't do it! Back in 2012 there was this so-called EMD penalty when Google went after sites like BestCustomMadeFlashlights.com because they were obviously over-optimised.

Keywords in domain names and urls are becoming less and less of a ranking factor.

Unless you've scrutinised your competitor's site from various aspects, you can't assume he ranks high just on merit of his domain name.

And finally, consider this. If I want to buy books and I'm offered a choice of these two websites:

Which one do you think I'll go for? In other words, stick with MyCompany.com and build your brand awareness!
9:56 pm on Nov 15, 2013 (gmt 0)

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Oh how rude of us, welcome to Webmaster World LordOfTheDomain.
12:56 pm on Nov 19, 2013 (gmt 0)

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Yes, it is possible. When BestCustomMadeFlashlights.com gets ranking, you will make a redirect. High possibility that new domain will stay in the same ranking place.
This can be treated as usual domain change, because of different reasons (trademark ifrgmnt, etc)
1:56 pm on Nov 19, 2013 (gmt 0)

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I'd second adder's comment - build brand awareness.

If you build up the KW-rich domain, presumably linking with KW-rich anchor text, then once you swap out the KW-rich domain for a brand domain, you run the risk of having over-optimised incoming links, thus defeating the point.

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