I haven't posted on here for a long time but I'd like some frank views please. I have an exact domain match website www.bluewidgets.net , i have a competitor www.bluewidget.co.uk which is a very good site and dominates the SERPs for most blue widget related search terms as well as EDM.
For close domain name matches such as 'blue widgets in <town>' my site is like 2nd page (used to be in top 3 of 1st page) but for EDM it is ranked 199! The url at that position isn't even the home page and what is even weirder is that although all other sites have 'bludwidget' in bold my exact www.bluewidget.net does not.
I'm not saying my site is the best or should be #1 but 199th? Not the home page? And the keywords are not recognised?
Any advice welcomed, Ive been suffering for about 2 years now, previously the site ranked really well for 'bludwidgets' abd '<town> blue widgets