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Recovering a 9 year old site hit by Pengiun and Panda

9:55 am on Nov 4, 2013 (gmt 0)

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joined:Dec 30, 2009
votes: 0

Our website (<an eCom site in a very competitive niche>) is 9 years old (registered in 2004),and currently does not have any manual penalty messages from Google in GWT.

At it's peak before April 2012, we were getting on average 2,000 unique visitors a day.

However, on the 25th April 2012 the traffic dropped to 500 visitors from 1600 the previous day 24th April 2013. Clearly the site was hit by the Penguin update. As a result the traffic has slowly dropped off to 350-400 a day.

We saw a slight increase to around 700/800 unique visitors a day, until between May 15th 2013 to May 21st 2013, when the traffic was hit again back to around 400 unique visitors a day.

Up until today the 4th November 2013 we have performed the following;

- Added new fresh content

- Asked for the removal of any external links we deemed spamming in terms of targeting anchor text

- Submitted a disavow file September 2013.

To be honest we are now at the point is it worth continuing the website and business. As you can imagine, sales have been hit hard to the point we are now making a loss.

At this current point, it appears that all the pages that were affected mainly <widget> profile pages, have recovered to page 4 of Google when search "<widget > name city". And in some cases, our pages are appearing on page 1.

Thanks for any valued comments and feedback on what we could try next to help recover.

[edited by: aakk9999 at 1:39 pm (utc) on Nov 4, 2013]
[edit reason] Exemplified niche [/edit]

10:39 pm on Nov 4, 2013 (gmt 0)

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WebmasterWorld Senior Member whitey is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Jan 28, 2005
votes: 27

@neildt - It would be useful if you could indicate the extent to which you've been able to intensify your efforts.

Added new fresh content

- How many pages do you have indexed ?

- What type of content have you put up? Is it a variation on content already out there? How is it differentiated from the rest in your highly competitive market ?

- Asked for the removal of any external links we deemed spamming in terms of targeting anchor text

- Submitted a disavow file September 2013.

What % of those links versus overall were you able to achieve ?

Have you improved your UI? If so how ? When you look at your vertical's top rating websites, how does your UI compare ? ( Ask some friends to be objective for you ).

Have you secured new, quality natural links? If so, how many versus the one's your cutting.

Taking a site that might have only existed because of SEO tactics over the last 9 years, to a level where the new realm of UI and link practices is current is likely to be quite resource intense.

If you want some feedback and you have nothing to loose, why don't you try putting your site up for review here : [webmasterworld.com...]