Negative keyword (exclusion) from SERPs - is it possible?

[woosa]

Is there anyway to tell google to do not provide impression for particular keyword?

For example, my brand name is abc and domain name is abc.tld. However my product name is xyz.
Currently, google serving both abc and xyz keywords but abc has better ranking compare with xyz.

Traffic coming from abc is unwanted traffic and no value for my site.
.

[edited by: Robert_Charlton at 6:24 pm (utc) on Oct 29, 2013]
[edit reason] .com example domain is owned - changed to .tld [/edit]

[aakk9999]

I am afraid it is not possible to block your site from appearing for particular keywords.

If traffic arriving from searches for "abc" is unwanted, can't you just ignore it?

[lucy24]

I want to know more :) Is "abc" a word that has meaning unrelated to your brand, so you're getting people who don't bother to look at the snippet and just click on the first result?

I think I understand the issue. If a significant number of people arrive at your site by mistake, then they'll leave right away. The search engine is bound to notice this. Now, if you are lucky, the search engine will eventually figure out that people looking for "abc" don't want your site, while the ones looking for "xyz" do. But that requires a lot of luck when you're talking about your actual brand name.

Are these mistaken visitors a significant proportion of your overall traffic? The extreme fix is to go find another domain name, like abc-xyz dot com.

[woosa]

Thanks aakk9999
Hi lucky24,
To answer your question - "abc" is brand name but not related to product, for example, what do I get when I search apple?
I want to know about the fruit but search engine gives me something else at top.

50% of impression showing for abc and remaing are for xyz+rest of the keywords, very few users arrive for abc and leave right away.

I prefer search engine to give me 100% impression for xyz+rest of the keywords.

[aakk9999]

If a significant number of people arrive at your site by mistake, then they'll leave right away. The search engine is bound to notice this.

True, good thinking.

I want to know about the fruit but search engine gives me something else at top.

Is it possible to make your page title more clear, so that searchers know what is on the page?

[FranticFish]

Google's reliance on domain name as a signal might be too powerful to overcome here, but have you had a look at the optimisation of your entry page for the two terms?

Links within your page to other pages in your site can be a powerful signal to Google to rank the LINKING page rather than the LINKED TO page. Fixing this can help 'wrong page ranking' syndrome.

Or, if you really can't stop this happening, why not set yourself up a nice (thick not thin) affiliate page for 'abc' and have a prominent intro paragraph "Hi! Were you looking for ABC - click here! If you're interested in XYZ read on." Maybe in time, if enough people click through to the other page you'll get THAT ranking for ABC instead - and you might make some money along the way :)