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But to me, the only real evidence that Google has switched to user metrics as the main ranking factor would be if their search results begin to improve, and I haven't seen any signs of that yet.
It would be great to hear others thoughts on this and what they see happening in the future
Do backlinks matter as much anymore
New discussion topic from Danny: Shifting to links… Now that we’ve gone through penalty linking through advertorials. Is the world of linking going to break down? Shouldn’t we all just shift to social?
Matt: Links in his opinion have many many many more years ahead of us as valuable. Black hat tactics that were used in the past are getting less and less successful. Google’s put a lot of time and energy into shutting down link networks etc. Thus, good links that are built naturally will still provide value for a long time.