What is the real difference between these two URLs?
1. If the website has a hover menu at the top, then the subcategory URL pathway will be linked in the homepage. As I understand it, so long as the page is linked on the homepage it doesn't matter how many forward slashes (/) you have on your URL. Is this true?
2. Does it matter if the "category1" page contains only links to the subcategories and little or no writing? Will this affect rankings and if so how?
3. Does it make any difference to Google whether you use an information page to display as your subcategory, rather than using the subcategory itself? (ie. create a subcategory to nest under the main category and give it an SEO keyword, for example, "subcategory1" and then create an information page with the same SEO keyword, so that the website then displays the information page.) Will this affect sitelinks?
4. What is the best way to create sitelinks? Any tips would be greatly appreciated.