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Google changed its underlying search engine technology about a month ago. The new version's called Hummingbird, and the change was made to better answer the complex questions so many of us are asking Google these days. Since the switch, Hummingbird's been put to use in over ninety percent of worldwide searches and positions Google to stay on top of its game for the foreseeable future. It's the culmination of 15 years of work, but Singhal says it's just the next step in Search's evolution, so we can expect more of the same in the next 15.
One of the main points of early Google was that it was really simple. Search for something and get a clean looking page with 10-14 links. Today G has added (and keeps on adding) so much bull - it's a nightmare for the user.
Hummingbirds are continuously hours away from starving to death and are able to store just enough energy to survive overnight.
he showed some interesting keywords that were all knowledge graph and adwords ads above the fold. Actually most of below the fold was looking the same the organic links were nearly pushed to page 2.
While people seem satisfied with typing keywords into a search box, it seems that it’s more common for people to actually abandon their focus on just matching keywords when they perform a spoken query. We’re more likely to see someone typing [chicago style pizza restaurant] into a search box, and someone speaking the query [What is the best place to find and eat Chicago deep dish style pizza?] into their phone.
[edited by: aakk9999 at 10:38 pm (utc) on Sep 30, 2013]
[edit reason] Added link to the article [/edit]
Google is making life miserable for small businesses. But, then again, I think that is their intention in the first place. Small business has no advertising budget. Big business does
Panda, Penguin and other updates were changes to parts of the old algorithm, but not an entire replacement of the whole. Think of it again like an engine. Those things were as if the engine received a new oil filter or had an improved pump put in. Hummingbird is a brand new engine, though it continues to use some of the same parts of the old, like Penguin and Panda
Soooo... seems to me from reading this that those of us that were waiting/hoping for a penguin update can pretty much stop waiting and get on with our lives in search of other traffic...
Do you think Penguin has been removed / replaced by another part of Hummingbird
Sounds like they included penguin/panda on the hummingbird. My first thought was that it would have been a good time to update those if they had an update/refresh available but then the more I thought about it the more it came to mind that they would not have wanted to change/update/refresh any of the add-on (penguin/panda) so they could get a clear picture of what the hummingbird was doing compared to the old engine.
How does it differ from Caffeine from a while back, maybe 2 years ago?
Going back to Caffeine, wasn't that all about producing better results?
This update is primarily under the hood: we’re rewriting the foundation of some of our infrastructure. But some of the search results do change...